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Philips Business Marketing Manager, Healthcare IT Solutions in Cambridge, Massachusetts


In this role, you have the opportunity to:

Develop and execute the Go to Market approach for Radiology Solutions including the Radiology Command Center, Radiology Analytics, and Patient Management in alignment with the markets’ business and overall strategy, and works with the clusters and businesses to ensure perfect and flawless new product introductions and launches. You will support the Business Marketing and Sales leader (BM&S) in the interactions with the business, especially around the marketing enablers and metrics. You will also support and coach the modality sales and clinical teams and ensure strategy and plans are aligned.

You are responsible for (but not limited to):

  • Supporting the head of marketing in creating the health system marketing plan for the market by providing audience and business specific insights, and the portfolio and business strategy

  • Driving the audience and business specific execution of the marketing plan, and translating and aligning those with the BMC plans

  • Supporting the BM&S Leader in the BMC process (process, services, and solutions) around the marketing enablers and marketing metrics

  • Providing market and customer insights and trends to the business

  • Performance management of assigned portfolio of product, solutions, and services

  • Supporting the business by providing market insights and trends, and reviewing the value proposition and global plans in the product development phase and localizing it for the market

  • Forming the cross-functional team required to plan and execute a product launch

  • Driving local product launches in line with the global strategy and the overall market’s business and marketing strategy

  • Creating localized assets and content for the sales teams in close collaboration with marketing operations

  • Supporting sales teams with background knowledge, market insights, competitive insights, instruments, and tools to support them in maximizing business opportunities

  • Point of contact and “go to” resource for modality sales specialist and clinical application specialist for (pre)sales support

  • Capturing, assessing, and acting on win/loss analysis

  • Supporting head of marketing and events team for customer facing events to generate new leads/prospects

To succeed in this role, you should have the following skills and experience:

  • Bachelor’s degree in business, marketing, or similar field

  • 10+ years of relevant experience

  • Ability to build and nurture effective relationships within the matrix by developing strong cooperation with peers within the market, cross business, and cross function

  • Ability to bring people together and align them around common goals; leveraging the power of Philips independent from organizational structures and reports

  • Ability to champion growth of marketers across the organization

  • Strong problem-solving skills; ability to find solutions to difficult or complex issues; driving continuous improvement through Lean

  • Experience leading marketing in complex organizations and/or experience managing the commercial function in a large/complex organization

  • Experience in change management, as it relates to the culture and mindset of a complex organization including capabilities building, process design, ownership and implementation

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran