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Philips Business Marketing Director - Acute Care - Go-To-Market in Cambridge, Massachusetts

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Effective Wednesday, December 8, 2021, all U.S.-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips. Employees with a sincerely held religious belief and/or disability impacting their ability to obtain the COVID vaccine can request a reasonable accommodation.

If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.

Business Marketing Director, Acute Care - Go-To-Market

Philips Connected Care is transforming healthcare delivery. We are partnering with our customers to tackle the complex healthcare environment - providing break-through patient monitoring & informatics solutions to improve the quality of care in the most critical care settings. We are building a platform for the future – connected, intelligent & secure – harnessing technology to enable clinicians to provide seamless care in- and out of hospital.

We are looking for colleagues who share our passion, motivated to make an impact in healthcare, harnessing technology to enable clinicians to provide the highest level of care for their patients

Looking at the challenges the world is facing today, Philips’ purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.

In this role, you have the opportunity to:

The Business Marketing Director- Acute Care - Go-To-Market, is responsible the key go-to-market strategies and plans within Connected Care. You are responsible for the demand generation, customer strategies & sales enablement across the Patient Monitoring and Informatics portfolio. You lead a team to drive customer insights & strategies; account-based advertising and marketing activities; and deliver best-in-class sales enablement tools. You will take a holistic approach to the portfolio, customer needs and industry trends – enabling our business & teams to address key customer needs and pain points. You will build marketing capabilities within the team and organization, in collaboration with cross-functional teams.

You will lead a team to:

  • Annual demand generation marketing activation plans – including digital, call campaigns, events

  • Campaign briefing, design & execution

  • Account-based advertising & marketing

  • Communication & content strategy

  • Events plan & preparation

  • Marketing performance management, insight & optimization

  • Customer segmentation & go-to-market strategies

  • Voice of the customer & customer insights

  • Sales enablement, training & selling tools

  • Collaborating with cross-functional teams including sales, sales support, clinical specialists, market intelligence

To succeed in this role, you should have the following skills and experience

  • Bachelor’s degree and 15+ years of industry experience

  • Master's Degree preferred

  • Successful strategic marketing and marketing analysis including understanding of approach & tools

  • Experience in sales, marketing, healthcare or medical technology products or solutions, incl. building customized value propositions to customers and markets

  • Results-oriented and commercial thinking

  • History of success in a complex matrix environment

  • US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa

  • Company relocation benefits will not be provided for this position. For this position, you will reside in or within commuting distance to a hub location.

In return, we offer you

  • Building multi-layered demand generation campaigns

  • Partnering with sales team to deploy best-in-class tools and win with customers

  • Embracing state-of-art digital marketing approaches and tools

  • Partnering with Sales to execute our plans and win with customers

  • Leading a highly motivated team that’s making a difference in Healthcare

Our benefits can be found here: https://www.careers.philips.com/na/en/total-rewards-at-philips

How we work at Philips

Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.​

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:​

We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.

We embrace flexibility: Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis. ​

We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best. ​

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Equal Employment and Opportunity Employer/Disabled/Veteran

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