Sanofi Group Associate Director, U.S. Consumer Marketing, Isatuximab, Cambridge, MA in Cambridge, Massachusetts
The Associate Director, Consumer Marketing will be responsible to develop and execute innovative patient-focused and initiatives and tactics aligned to brand strategies that will differentiate Isatuximab in multiple myeloma. This position is based in Cambridge, Massachusetts and will report to the Isatuximab US Brand Lead.
Key Responsibilities in include, but are not limited to:
Demonstrate knowledge of the myeloma therapy area and market trends
Understand patient journey and segmentation and execute on brand strategies
Contribute to the development and execution of the patient-focused strategy within the annual brand plan
Develop patient-focused unbranded and branded tools and programs (e.g., disease education information and materials provided to patient, patient support tools/programs to improve HCP and patient communication, branded patient education information and materials provided to patient)
Develop unbranded and branded patient support websites
Understand patient organization landscape and develop patient organization & advocacy strategy development in close partnership with Patient Advocacy/Public Affairs
Map and understand influential online websites/blogs or other initiatives that provide patient information
Develop digital strategy and initiatives with strong ROI
Lead end-to-end orchestration of search focused digital marketing campaigns (e.g. SEO, SEM)
Partner with ITS to access and assess digital data and analytics
Partner with Corporate Communications to develop and integrate public relations patient strategies and programs
Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible external communications
Foster strong partnerships with Market Research, Market Access, Device Manufacturing, Regulatory/Labelling, Medical Affairs, Legal, PR/Communications, and other functions in co-developing the patient/consumer strategy, to ensure aligned objectives and implementation across all functions
Ensure appropriate market analysis and competitive benchmarking is conducted to inform of all patient/consumer marketing programs and tactics
Manage budgets and closely monitor performance, ensuring cost effective delivery of all programs
Track and monitor key performance indicators
Ensure that all marketing processes, documents and tactics are developed and implemented in accordance with Sanofi Genzyme corporate compliance guidelines
Willing to travel 40% of the time.
Bachelor Degree and 7+ years product/brand management experience including patient/consumer marketing, with particular emphasis on understanding of digital communication channels
Oncology launch experience and a deep understanding of the US oncology landscape
MBA or Master’s Degree
Multiple myeloma experience
Pharmaceutical launch experience
Ability to quickly understand and communicate all clinical data / publications to support business objectives
Strong communication skills and track record of effective presentations
Strong track record of project and process management skills, along with the ability to work on multiple tasks, and to effectively prioritize
Strong interpersonal, oral and written skills and the ability to interact professionally representing Sanofi Genzyme
Demonstrated ability to understand and anticipate customer needs (internal and/or external)
Demonstrated knowledge of the pharmaceutical/biotechnology regulatory environment and has proven track record of managing tactical design, messaging and execution
Well-versed in core marketing principles and able to conceptualize and articulate a vision for the brand that energizes all functional areas and stakeholders.
Sales experience in the pharmaceutical/biotechnology industry
Strong project management skills
Demonstrated analytical skills
Passionate and confident in team environment
Proven team player with ability to navigate cross functionally
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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