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Takeda Pharmaceuticals Associate Director- Alpha-1 HCP Marketing in Cambridge, Massachusetts

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Job Description

Join Takeda as an Associate Director -Alpha-1 HCP Marketing based out of our Cambridge, MA Office. Where you will be responsible for the management of key marketing initiatives, including sales collateral development, HCP professional education and congress strategy, sales force targeting strategy and territory effectiveness improvements/tools. You will develop and manage tactical execution of Alpha-1 marketing strategies, including ownership of key personal branded and unbranded tactics. You will also be responsible for interfacing with KOL’s and advocacy organization stakeholders. As the Associate Director -Alpha-1 HCP Marketing you will report into Alpha-1 Marketing Director in key initiatives across the Alpha-1 portfolio.

How you will contribute:

  • Drive strategy and execution of HCP initiatives for the Alpha-1 portfolio to increase diagnosis and drive brand awareness and consideration across all channels. Includes partnership with digital lead for HCP strategy and tactical planning and execution

  • Oversee content development of professional education programs and KOL engagement strategy and management

  • Lead congress strategy, including cross-functional congress execution/pull-through

  • Lead the development of HCP marketing collateral across sales channels, inclusive of content creation, creative design, the PRT approval process, and execution

  • Serve as the primary contact for Territory Business Managers to address field inquiries related to HCP marketing materials and regional/local exhibits

  • Partner closely with field teams to ensure message pull through, provide support, monitor performance, and uncover opportunities and issues in execution through leadership of sales advisory council meetings

  • Collaborate with cross-functional partners to enhance sales force effectiveness data, targeting, and lead generation tools

  • Optimize strategies and tactics based on effectiveness of marketing initiatives, insights, and learnings

  • Collaborate with cross-functional partners to gain organizational alignment on key initiatives critical for driving brand performance

  • Lead insight generation activities such as market research, advisory boards, claims data analysis, field insights

  • Maintain respective marketing budget and partner with Finance to ensure accurate reporting

  • Contribute to annual strategic planning process

  • Lead management of sales collateral inventory

Minimum Requirements/Qualifications:

  • Bachelor’s Degree required, MBA or Master’s Degree preferred

  • 7+ years of product management or marketing in pharmaceutical/healthcare industry required

  • Knowledge of US healthcare system, especially in rare disease required

  • Rare disease experience preferred

  • Strong creative and conceptual thinking skills that can translate to formal strategy development and execution pull-through required

  • Excellent analytical skills and comfortability with leveraging data to make decisions required

  • Ability to lead and influence cross functional teams required

  • Demonstrated ability to successfully lead project teams and manage tight timelines

  • Ability to understand market trends, financial data, customer needs and assess new information quickly

  • Strong communication skills across all levels of the organization, including leadership briefs

  • Knowledge of the healthcare regulatory environment and demonstrated ability to place controls to ensure compliance to guidelines.

  • Ability to successfully work in cross-functional teams, including internal marketing, sales leadership, communications, legal, patient services and strategy teams

  • Travel Requirement -20%

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$149,100.00 - $234,300.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.


USA - MA - Cambridge - Kendall Square - 500

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Full time