Philips Acute Care - Content and Engagement Marketing Manager in Cambridge, Massachusetts
If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may c ontact 888-367-7223, option 5, for assistance.
In this role, you have the opportunity to:
The Acute Care Content and Engagement Manager is responsible for developing audience focused (B2B healthcare) marketing engagement and content strategies and plans that meet business and marketing objectives. They work closely with marketing stakeholders in product categories, markets, and portfolio teams, as well as asset creation, brand, communications, digital, and events colleagues.
You are responsible for (but not limited to):
Develop engagement strategy, plans and content approach for assigned areas in support of Acute Care portfolio and hospital patient monitoring business and marketing objectives. Emphasis on events, peer-to-peer engagement programs for market development/conditioning, and product category collaboration.
Create compelling content that addresses customer concerns and positively influences customer consideration and purchase decisions towards Philips.
Work closely with and act as advisor to cluster, business, and market marketing stakeholders (including portfolio marketing, product management, business development)
Understand value propositions and represent them in work with other teams and in assets delivered.
Partner with health systems engagement teams, events, group press office, asset creation and digital marketing to realize and activate integrated campaigns.
Represent the portfolio and business by providing advice and content to the group press office and event teams.
In cooperation with other functions (asset creation, etc.), provide value and efficiencies for markets through centrally developed messaging, content and campaign assets for integrated value propositions, hero new product introductions and sustaining programs in line with business and cluster priorities.
Support selection of the required agencies and suppliers provide optimal briefing and clear guidance.
Support markets as needed as they manage global advertising and media agency networks for campaign activation
Guard the brand, in close corporation with marketing, asset creation and agencies
Understand and act on the main drivers for content and campaign effectiveness and ROI.
Contributes to measuring and reporting on overall Marketing ROI effort.
Drive and share learnings across cluster, business and markets and replicate best practices.
When appropriate, amplify successful local programs, globalizing wherever there is opportunity
You are part of: Connected Care Portfolio Marketing - Acute Care
To succeed in this role, you should have the following skills and experience:
Ability to develop communications content and engagement strategy and execute that strategy in cooperation with other functions in the form of content assets and measurable, integrated promotional activities.
Knack for fostering collaboration with stakeholders of varying levels.
Excellent writing skills and ability to be hands on in guiding, developing, and editing compelling messaging and content to specific audiences and segments.
Bias for action.
Strong presentation development skills.
Ability to work with little supervision and make decisions independently based on thorough understanding and analysis of business objectives.
Ability to work cross-functionally and globally, identifying synergies between teams.
Adept at juggling multiple priorities simultaneously.
Experienced working in an international environment.
Minimum of 5 years of experience in related marketing or communications roles.
Bachelor’s degree in marketing, communications, or related area
Healthcare experience preferred
In return, we offer you
The ability to collaborate with, learn and grow from colleagues in a highly complex, global organization where you can use your strengths to help drive strategic business initiatives for Philips. Additionally, we provide you a dynamic working environment in an innovative business, paired with a competitive salary, excellent benefits, and a supportive atmosphere where you can sharpen your talents with new challenges and career opportunities.
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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