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Onset Computer Corporation Marketing Communications Manager in Buzzards Bay, Massachusetts

Summary Leads creative content development to maximize Onsets marketing effectiveness for key products and market segments Defines, develops, and executes Onsets marketing programs through digital and print advertising, e-mail marketing, nurturing campaigns, trade shows, webinars, and other activities as required Leads new product launch and customer-development marketing activities in collaboration with Product Marketing and Market Segment Managers Reports to the Vice President of Marketing Supervises and directs the workflow of Marketing Specialists and Graphic Design Essential Functions Develops and implements high-performing demand generation and prospect-nurturing programs to build a pipeline of qualified, engaged prospects for Onset data loggers. Leads, develops, and drives Onsets digital, print, and e-mail advertising strategy Develops and provides direction in the creation of creative marketing content in collaboration with Product Marketing, Graphic Designer, and Marketing Management Knowledge, Skills, and Abilities 5+ years of experience in developing creative content and strategy for high-performing demand generation programs (program creation, execution, and measurement) Experience in marketing to B2B targets through a range of activities including digital and print advertising, e-mail, webinars, and trade shows Experience with marketing automation platforms, including Pardot, and CRM systems, including Exceptional written and content development skills Strong interpersonal, communication, organizational, research, and analytical skills Ability to manage activities, make effective recommendations, make independent decisions using sound judgment, and communicate information in a clear, understandable, and informative manner Minimum Education and Work Experience Required: Bachelors degree (Marketing, Communications, Business a plus) Minimum of 5 years experience in Marketing Communications Experience supervising a Marketing Communications team preferred