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Keurig Dr Pepper Sr Brand Manager in Burlington, Massachusetts

Job Overview

Senior Brand Manager, The Original Donut Shop® Coffee

As a Senior Brand Manager, you will lead The Original Donut Shop’s brand fundamentals development and marketing plan development/execution process. This includes formulating and reviewing both short and long-range plans, goals, and objectives for the brand. You will develop marketing strategies and tactics to maximize brand penetration. The Senior Brand Manager will also support the communication of the Donut Shop brand equity and new campaign. You will also work with other functions to deliver against marketing strategies and tactics. In addition, you will conduct competitive brand analysis and market research of brand consumer behavior, determining the profitability and viability of new and existing programs. The Senior Brand Manager will also be a key advocate for Donut Shop with cross-functional partners and across the entire organization.

What you will do:

  • Lead key aspects of Donut Shop’s brand strategy, communications, and initiatives.

  • Help define and refine brand fundamentals, including overall equity, brand guidelines, and architecture.

  • Provide short term and long term strategic direction.

  • Develop creative briefs to reflect brand strategy.

  • Analyze insights, brand tracking data, sales information, projections, and other meaningful information to inform marketing plans development and execution.

  • Recommend marketing support plans for brand.

  • Coordinate promotions and advertising efforts of brand.

  • Lead and drive cross-functional team alignment.

  • Develop and deliver strategic recommendations to senior management.

  • Participate in key sales and marketing presentations.

  • Work collaboratively and consult with/influence cross-functional partners.

  • Manage and coach an Assistant Brand Manager.


What you must have:

  • Bachelor’s Degree and minimum 15 years of experience in brand management/marketing, MBA and minimum 7 years of experience in brand management/marketing

  • Knowledge of consumer products and/or appliances

  • Brand management, strategic and analytical capabilities

  • Critical thinking skills and ability to problem-solve; ability to plan and align work to ensure accountability

  • Highly adaptable; energized by rapid change and ambiguity

  • Highly collaborative; skilled at working cross-functionally to drive results

  • Positive, self-motivated leader who can inspire others to rise to new challenges

  • Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

  • Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Company Overview & EEO Statement

  • Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/DisabledCandidates must be able to pass a background check and drug test, as applicable for the role.

Job Locations US-MA-Burlington

Job ID 2020-23924

Function Marketing