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Keurig Dr Pepper SEO eCommerce Specialist in Burlington, Massachusetts

Job Overview

A job in SEO on the Keurig DTC team blends the best of working with great CPG brands while building great connections with consumer s through eCommerce into one unique career experience. You can h elp our consumers brew their perfect cup by increasing organic reach and maximizing traffic through technical expertise, research, content creation, and testing.

The eCommerce SEO Specialist will report to the Director of Digital Marketing, Creative, and Content and work collaboratively with digital product and engineering as well as copywriting to execute the SEO roadmap for both technical change and content implementation. A strong candidate will have the confidence to recommend a strategy but also be able to conduct hands-on implementation.

Curiosity required! Candidate s must be current on search engine behavior, but also experienced at looking ahead to prepare Keurig for what will come next. SEO Specialist provides research-informed recommendations to leadership and insights into customer search behavior and search intent to improve planning and optimization.

Responsibilities include:

  • Manage and expand the SEO roadmap for Keurig.com

  • Own reporting and analysis of results with an optimization mindset focused on traffic and reach using SEO platforms including log files

  • Create synergies with paid search efforts and other marketing channels, specifically understanding keyword coverage and offset costs

  • Identify SEO technical priorities and shepherd them through prioritization and development in partnership with product engineering team

  • Optimize on-page factors and internal linking to improve page authority

  • Conduct keyword and competitive research to guide content plans

  • Coordinate off-page optimization projects with marketing teams to enhance domain authority

  • Implement structured tests to validate strategy

  • Keep current on SEO trends to ensure best practices are implemented

  • Present learnings and recommendations to broader team to promote understanding of SEO topics and techniques

Requirements

Qualifications for the role:

  • Bachelor’s degree in marketing, communications, business or related field

  • 2-3 years SEO experience, preferably within B2C eCommerce

  • Have a demonstrated track record of increasing traffic via SEO

  • Strong analytical acumen

  • Familiarity with Google Analytics and SEO tools

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled.

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