Keurig Dr Pepper SEO eCommerce Specialist in Burlington, Massachusetts
A job in SEO on the Keurig DTC team blends the best of working with great CPG brands while building great connections with consumer s through eCommerce into one unique career experience. You can h elp our consumers brew their perfect cup by increasing organic reach and maximizing traffic through technical expertise, research, content creation, and testing.
The eCommerce SEO Specialist will report to the Director of Digital Marketing, Creative, and Content and work collaboratively with digital product and engineering as well as copywriting to execute the SEO roadmap for both technical change and content implementation. A strong candidate will have the confidence to recommend a strategy but also be able to conduct hands-on implementation.
Curiosity required! Candidate s must be current on search engine behavior, but also experienced at looking ahead to prepare Keurig for what will come next. SEO Specialist provides research-informed recommendations to leadership and insights into customer search behavior and search intent to improve planning and optimization.
Manage and expand the SEO roadmap for Keurig.com
Own reporting and analysis of results with an optimization mindset focused on traffic and reach using SEO platforms including log files
Create synergies with paid search efforts and other marketing channels, specifically understanding keyword coverage and offset costs
Identify SEO technical priorities and shepherd them through prioritization and development in partnership with product engineering team
Optimize on-page factors and internal linking to improve page authority
Conduct keyword and competitive research to guide content plans
Coordinate off-page optimization projects with marketing teams to enhance domain authority
Implement structured tests to validate strategy
Keep current on SEO trends to ensure best practices are implemented
Present learnings and recommendations to broader team to promote understanding of SEO topics and techniques
Qualifications for the role:
Bachelor’s degree in marketing, communications, business or related field
2-3 years SEO experience, preferably within B2C eCommerce
Have a demonstrated track record of increasing traffic via SEO
Strong analytical acumen
Familiarity with Google Analytics and SEO tools
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled.
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