Nuance Senior Marketing Programs Manager in Burlington, Massachusetts

At Nuance, we empower people with the ability to seamlessly interact with their connected devices and the digital world around them. We are creating a world where technology thinks and acts the way people do by designing the most human, natural, and intuitive ways of interacting with technology.

Our nimble technology uses analytics and advanced algorithms to transform the inanimate into animate and reduce complicated processes into simple ones.

Join our Healthcare team...caring for clinicians the way they care for patients. Beyond words. We create technology that lets clinicians capture and document care quickly and easily so they can focus their attention on their patients.

Join our Mobile team…intelligent systems now ready for the road. We are passionate about developing intelligent interfaces that enable people to talk to their cars, phones, devices, and other smart “things”.

Join our Enterprise team…great customer service starts here. We design virtual assistants for intelligent and effortless customer service helping customers find the information they need using whatever channel they prefer.

Join our Imaging team…greater document flexibility for more personal productivity. We are passionate about designing and building secure technology that empowers companies to gain control of their document management processes and ensure their proprietary and customer information is protected.

We are looking for a Senior Marketing Programs Manager to creatively and continuously improve the way we do B2B demand generation campaigns. This role will be responsible for producing integrated campaigns and associated tactics to grow lead acquisition in support of the Dragon Professional business. We need you to understand the right types of content to send to the right people at the right time to deliver top-of-funnel leads, ensure campaign success, and ultimately support overall marketing and sales goals.

The ideal candidate has a passion for understanding and speaking to the needs of the target market through compelling solution "stories". In addition, he or she is able to combine those skills with strong critical thinking and qualitative analysis in order to scrutinize findings and make timely, educated recommendations for maximizing results. This position offers the opportunity to be part of a dynamic results-driven, highly visible team that feeds essential pipeline and sales opportunities to the Dragon Professional business.

Principal Duties and Responsibilities:

  • Effectively plan, execute, and measure traditional and online marketing programs (e.g. webinars, email, direct mail, etc.) to meet or exceed lead and pipeline objectives

  • Manage multiple projects and campaigns at a time, ensuring clear and proactive communication and follow up with other departments and 3rd parties to meet deadlines and stay within budget

  • Continuously monitor campaign activity and results and make proactive course-corrections to ensure that all initiatives are performing to expectations

  • Execute on industry events and trade shows including logistics; augment booth staff as required

  • Develop, produce and star in webinars

  • Stay current on product features, benefits and be able to communicate clearly to the market

  • Ensure leads generated by programs are properly assigned and handed off into the pre/post-event lead qualification process

  • Proven ability to work with Sales personnel including Sales Management

  • Establishes and evaluates metrics and performance benchmarks for programs and campaigns

  • Weekly reporting on program effectiveness, pipeline growth and demand waterfall conversion

Knowledge, Skills and Abilities:

Education: BA/BS degree in marketing, communication, business management or equivalent working experience

Minimum years of work experience: Minimum of 12 years’ experience in a demand/lead generation or other marketing role with a technology company

Required skills:

  • Excellent written and verbal communications skills; adept at building and maintaining strong cross-functional working relationships

  • Collaborative attitude, ability to work in a fast-paced environment

  • Ability to take on new challenges head on with can-do attitude

  • Great attention to detail, organized and ability to prioritize

  • Experience using CRM systems, specifically

  • Adept at embracing and utilizing technology

  • Hands-on experience with marketing automation systems (Eloqua) or similar / or an email marketing platform is a requirement

  • Ability / willingness to travel (15-25%)

  • Working knowledge of Microsoft Office (Word, Excel, PowerPoint)

Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.

Nuance Communication Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5000 – Human Resources Department and let us know the nature of your request and your contact information.

ID: 1-36079

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