Keurig Dr Pepper Senior Manager, Emerging Media and Technology in Burlington, Massachusetts
Sr. Manager of Emerging Technology & Media, Marketing
Location: Prefer to work remote in NY or our Burlington, MA or Frisco, TX headquarters
At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.
Senior Manager of Emerging Media & Technology is responsible for driving change and helping KDP gain a first mover advantage by setting the emerging media and technology agenda for our brands. This person will succeed with a challenger mindset who understands how to leverage emerging media and technology to become a modern marketer. We are looking for a media technology game changer.
Specifically, they are charged with staying immersed in media trends, identifying new and innovative ways to elevate our media plans, and delivering a future consumer technology roadmap for the marketing organization. This person will have the ability to activate across all key KDP brands, including iconic franchises such as Dr Pepper, Keurig, Green Mountain Coffee Roasters and Snapple and will report into the VP of Media. The ideal candidate will bring 7+ years of media or technology experience with the majority focused on innovation
Develop a deep knowledge base of key innovations impacting technology and media at KDP
Collaborate with agencies, vendors, and industry experts to grow KDP’s understanding of the future landscape for potential innovation
Act as subject matter expert within KDP marketing for emerging technology & media opportunities with a specific focus on the areas that could be potentially beneficial to our business.
Create and maintain a knowledge base for the organization to utilize as it considers emerging media & technology.
Lead trainings with marketing capabilities teams to help keep KDP marketers on the forefront of what is new and coming.
Build and maintain the emerging technology & media strategy
Create a strategy to determine how KDP will utilize emerging media & technology to deliver against our marketing objectives.
Build an evolving testing roadmap to establish which tests will be executed, including an understanding of budgets needed for all testing.
Communicate that testing roadmap, rallying the organization around key areas to test into; based on clear briefs and objectives
Collaborate with brand, media, and creative teams to determine key priorities and align organization priorities with potential innovation approaches.
Plan and execute testing
Manage the overall approach to testing across the various brands, ultimately determining the right brands and product to execute media or technology innovation tests.
Project manage all aspects of testing from conceptualization through execution. Utilizing cross-functional influence to ensure strong test design and execution.
Define and manage budget for all aspects of tests.
Determine KPIs for all aspects of the technology and media innovation plan. Defining what success looks like for all new innovation plans.
Leverage deep understanding of technology and media measurement techniques to measure all aspects of testing & scale up plans.
Partner with KDP’s media, analytics and data sciences teams to build measurement plans and tracking methodologies across all media & technology innovation.
Develop and oversee adherence to QA procedures, launch processes, and campaign reviews in order to build an efficient and effective measurement procedure.
Scale media & technology innovation into base brand plans
Understand when innovation is ready for scaling into marketing plans and build process and protocols for potential scaling.
Partner with various teams including media, agencies, brand, consumer engagement, and creative to build innovation scaling into their plan focus.
Work with agile communications leads to introduce innovation scaling as a key metric for its success.
Analyze scaling success to determine the best way to build ramp up components into all technology and media innovation plans.
CHARACTERISTICS OF SUCCESS
PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
DREAMERS WITH AN ENTTREPRENEURIAL SPIRIT: Dreamers who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.
DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
DATA-DRIVEN DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make effective decisions.
INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, mentoring, and developing others. Great at the “What” and the “How” and an understanding of how to make decisions that benefit the team.
Must possess a Bachelor’s degree
8+ years of digital media experience with 2+ years focuses on media & technology innovation.
Experience with media platforms across channels, with a specific emphasis on the evolving video landscape, digital marketing, and social media.
Strong working knowledge of buy side process and technologies including surveys, data collection, and verifications.
Strong analytical skills; ability analyze raw data, draw conclusions and develop actionable recommendations
Highly organized and detailed-oriented with ability to manage your own agendas
Experience planning, managing and analyzing media campaigns exceeding budgets of $1MM
- Experience working with cross functional partners to build alignment to strategies and plans.
This role may be based remotely in New York City or in our Burlington, MA or Frisco, TX headquarters.
Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Keurig Dr Pepper
- Keurig Dr Pepper Jobs