Oracle Senior Campaigns Marketing Manager, HCM in Burlington, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
You have a passion for building demand marketing campaigns that generate and accelerate sales pipeline. You enjoy thinking through each nuance of the buyer’s journey as you create programs across digital, nurture and social channels. You are intensely data-driven: you know what it takes to improve marketing conversion rates and drive success.
Sound familiar? Here’s your chance to be part of a team that’s transforming demand generation at one of the world’s flagship tech companies.
Big things are happening here at Oracle. As the Cloud leader, we offer the broadest suite of Cloud solutions - and we’re introducing new services every month for 400,000 customers worldwide. Innovation at this level starts with our employees: we look for creative people with an entrepreneurial spirit … those who see new possibilities and welcome new challenges.
Oracle employees enjoy industry-leading compensation and benefits, a flexible work environment, educational opportunities, and work/life tools to balance professional and personal goals.
If you’re looking to elevate your career - and have fun doing it - you’ve come to the right place.
This is an exciting opportunity to play an influential role on Oracle’s Global HCM Marketing team. The Senior Campaigns Marketing Manager will lead integrated, digital demand generation campaigns and programs for Oracle Human Capital Management, targeting key personas.
You will work closely with our marketing ecosystem including Product Marketing, Marketing Operations, Inbound and Field Sales, Corporate Events, Corporate Marketing, Partner Marketing, and Field Marketing colleagues to create an integrated marketing strategy, delivering on tactics to drive pipeline growth. You will use the latest data-driven marketing tools to measure, optimize and deliver on your programs.
Strategic Campaign Planning: Build campaign strategy, value propositions and messaging, contact acquisition strategy, and content that drive results. Identify - and adjust - appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), and grow and close pipeline.
Defining Campaign Targets: Define the target audience and its preferences, needs, and challenges, using personas developed for Oracle HCM solutions. Align with our Demand Center and Corporate Technology teams to build target lists, acquire new contacts, and ensure all targets are in our marketing database.
Digital Marketing: Work with internal marketing leaders and external agencies to plan and execute demand generation programs. You will lead the execution of media campaigns from beginning to end, guiding stakeholders on best practices, measuring and reporting on performance, and sharing new ideas to improve success. The end goals: generate sales leads and conversions, amplify our brand, and drive traffic to our online platforms
Content and Messaging: Work with content marketing managers to develop assets that map to target audience’s and stages of the buyer’s journey for online programs, nurtures, webcasts, call campaigns, and events. Ensure you create clear value propositions and messaging that maximizes pipeline, revenue, and awareness for campaign focus area.
Ongoing Campaign Management and Execution: Manage lead generation/nurture campaigns to reach target audience and meet defined metrics. Initiate programs—telemarketing/email marketing, automated online trigger responses, direct mail, online resource centers, webinars, and events—to engage prospects and accelerate the close process.
Lead Management and Reporting: Analyze performance and results and optimize your campaigns in real-time. In this role, you will monitor the leads to ensure they are uploaded and flow to the correct teams. You will also review metrics with the digital agency and make optimizations based on how digital programs are performing. You will also be responsible for working with our tools and marketing operations teams to pull and analyze reports.
Sales Enablement & Communications: Work closely with sales to ensure marketing campaigns are aligned to sales objectives and communicated to sellers for activation. Build campaign tools and resources for sales to easily leverage with accounts. Additionally, you will align closely with our inside sales teams to ensure programs are set up to flow to the right sales teams and build communications to ensure they know how to follow up on leads. Serve as a sales liaison, troubleshooting problems as they arise.
8 years in B2B marketing and demand generation roles in the high-tech industry
Strong understanding of demand generation
Track record of owning campaigns and driving successful outcomes
Passion for and experience with using emerging technologies
Strong written and verbal communications skills
Equally analytical and creative
Adept storyteller able to simplify complex ideas and demonstrate value
Independent worker with strong project management skills
Multi-tasker who effortlessly juggles multiple deadlines and deliverables
Collaborative personality that thrives in a highly cross functional, cross-cultural environment
Ability to prioritize and meet deadlines in a fast-paced environment
Eye for detail while keeping the big picture and goals in mind
Pride in ownership and delivering results
Skilled at working through process considerations to get the job done
US or Canada based candidates only. Role is based in North America and requires close coordination with virtual team.
Title: Senior Campaigns Marketing Manager, HCM
Location: United States
Requisition ID: 21000GS6
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