VMware Product Marketing Manager - Security Specialist in Burlington, Massachusetts
The VMware End User Computing (EUC) BU is a leader mobile device, desktop and virtual desktop management and security at the center of VMware’s future ready workforce vision.
In today’s distributed workforce model, the security of devices and data is an increasing challenge as bad actors look to take advantage. The EUC security team is looking for a dynamic security product marketer to work across technical and sales teams delivering on VMware’s intrinsic security vision, delivering compelling content and driving outstanding results.
EUC is a fast-paced environment, and we are seeking someone in this role who can be innovative, creative, and make amazing things happen.
What You’ll Do
Thoroughly understand the IT security landscape including Zero Trust security, CARTA and SASE
Play a key role in the development of go-to-market plans and our narrative in the market
Develop compelling messaging that resonates with the EUC target audience, including their pain points, buying triggers and purchase process
Work in close partnership with technical and customer facing teams including sales, customer success and product management to deliver training and a full range of assets to accelerate sales pipelines
Be able to work across BU’s to identify where complimentary technologies can further differentiate VMware and solve customer challenges
Create pricing and packaging proposals for new products and solutions
Create a go-to-market strategy to successfully launch new solutions and lead successful execution of this plan across functional teams.
Be able to quickly embrace new opportunities and prioritize time effectively
Identify and support high-value industry events to accelerate industry specific growth for EUC
Acquire sufficient technical understanding of products, technologies and industry to translate product details into clear business benefits.
Drive comprehensive market research using both primary/secondary data to support segmentation , packaging , pricing , positioning , business value decisions
What You’ll Bring
8+ years of product marketing experience in B2B software
Related experience with cybersecurity
An understanding of buying cycles across mid-market and large enterprises
Assertive team player with the ability to positively influence to drive deliverables
Ability to take complex ideas and simplify them in a way that’s accessible
Ability to build strong working relationships across all levels of the organization
Experience developing customer-facing messaging and content
Category : Marketing
Subcategory: Product Dev Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2020-09-14
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