Salesforce.com, Inc Product Marketing Manager, Commerce Cloud in Burlington, Massachusetts

Job CategoryMarketing

Job Details

The Commerce Cloud is the leading commerce platform for creating intelligent, unified shopping experiences across all points of commerce - web, mobile, social and even in-store. We power more than 2,750 sites in more than 50 countries for brands such as adidas, PetSmart, L'Oreal, and Ugg. As part of Salesforce we are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. This is truly a unique and amazing place to build your career.Do you consider yourself to be a well rounded product marketer who understands the challenges and needs of the ecommerce buyer and business use, such as the digital marketers and merchandiser? Are you up on trends related to data science and artificial intelligence? If yes, then this is the job for you. In this role you will have product marketing responsibility digital commerce business user tools (promotions, merchandising, search, etc.) and the exciting and growing area of Einstein - the Salesforce answer to making artificial intelligence accessible to all.With 8 - 10 releases per year, this individual must be willing to work in a fast paced environment and able to produce effective content quickly. In this martixed organization you'll work cross-functionally with the enablement, field marketing, campaigns, content and web teams to help position Commerce Cloud as the leading cloud commerce platform for businesses of all sizes.RESPONSIBILITIES & IMPACT

  • Product. Work in lock step with Product Management to understand the product strategy and to be a subject matter expert in your product focus areas. You'll have an understanding of the competitive landscape and will clearly communicate the benefits of your product through compelling positioning and demos. You will follow your features into the market, understanding how they are used gathering case studies and feedback for both product and sales.

  • Release Marketing. You will work with the go-to-market project management organization (PMO) to ensure a consistent process for each release within Commerce Cloud and the broader Salesforce organization are that they are clearly communicated.

  • Enablement. Create compelling, comprehensive, and easy-to-understand assets (e.g., data sheets, solution guides, web copy), competitive positioning, FAQs, and cheat sheets for your product focus area to empower our sales teams across all phases of the sales cycle. Increase customer, employee and partner awareness of new features through enablement channels, including email communications, newsletters, customer and partner portals

  • Events. Create product demonstrations to showcase the power of our award winning product at Salesforce events like Dreamforce, customer events and at 3rd party events. Confidently deliver presentations to audiences of all sizes (ranging from one person to thousands of people internally and externally).

  • Content & Campaigns. Work in conjunction with an integrated marketing team to ensure your product themes represented. Write and/or assist with externally-facing content including blog posts, thought leadership content, customer stories, webinars and more for all funnel stages.

  • Travel required.

REQUIRED SKILLS / EXPERIENCE

  • 5+ years experience in product marketing at a high tech company, or similar. MBA a plus, but not required.

  • Experience in digital commerce and artificial intelligence technologies.

  • Demonstrated expertise in writing product positioning .

  • Demonstrated ability in launching and growing innovative products, preferably with familiarity of the cloud/SaaS.

  • Dynamic, confident personality with ability to successfully drive project execution with minimal guidance amidst multiple priorities and goals.

  • Experience working with direct distribution (sales) teams.

  • Proven track record of speaking in front of large internal, external, and global audiences.

  • Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks.

  • Creative thinker that can generate innovative marketing ideas and influence a cross-functional team of stakeholders.

  • Strong skills in communication, writing and ability to work well cross-functionally.

  • Exceptional team player with proven ability to lead through influence.

  • Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.

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Posting Statement

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Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. We are the fastest growing of the top 10 enterprise software companies, the World's Most Innovative Company according to Forbes, and one of Fortune's 100 Best Companies to Work For six years running. The growth, innovation, and Aloha spirit of Salesforce are driven by our incredible employees who thrive on delivering success for our customers while also finding time to give back through our 1/1/1 model, which leverages 1% of our time, equity, and product to improve communities around the world. Salesforce is a team sport, and we play to win. Join us!