CA Technologies Principal Product Marketing Manager in Burlington, Massachusetts
Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.
As a /Principal Product Marketing Manager,/ you will be responsible for guiding and fueling the outbound marketing messaging and strategy /for CA’s market leading Application Performance Management/ product. You will be the market and product evangelist both internally and externally, and will ensure that our content, messaging and communications are differentiating CA and leading the application performance and analytics market. You’ll be passionate about building customer champions and leveraging customer stories that showcase their success.
The ideal candidate will have a solid track record of success driving market strategy at an enterprise software organization. The candidate should be an expert in APM, monitoring, digital transformation and DevOps - as well as having am understanding of complex, enterprise sales and buyer journeys. He or she will be proficient in translating technical features into clear and concise benefits, and will have a deep understanding of IT personas and industry trends and how to position value that aligns to individual pain points. You’ll be an excellent writer, spokesperson and presenter, with the marketing acumen to translate your expertise into compelling content across multiple channels.
Develop compelling positioning and messaging for our APM solutions to target personas and industries;
Translate value propositions into impactful sales enablement, including pitch decks, case studies, sales sheets, videos, collateral, whitepapers and more;
Be the expert on APM market, monitor industry trends and keep close eye on competitors;
Partner with demand generation teams on development of campaigns and content including webinars;
Be a customer advocate; make sure that customer content is included in anything and everything we do in marketing;
Partner with the Product Managers to build demos and deliver technical and thought leadership presentations;
Spearhead content and programs that foster CA’s thought leadership in the industry, resulting in higher product and solution awareness;
Partner with sales enablement to ensure consistency of message across the entire sales cycle.
A brilliant positioner, building assets that are clear, concise, and consumable;
Strategic and tactical, creative and disciplined, enjoys working at the big picture and detailed levels;
Driven, self-starter; comfortable working in a fast-paced environment;
Great written and oral communication skills;
A product evangelist, who is able to inspire and drive consensus;
Strong interpersonal skills; a great partner to product management and able to build strong relationships across functions;
Highly accountable; takes ownership and drives sense of urgency.
BA/BS (preferably in business, engineering or a related field);
5+ years of product marketing experience in the software industry;
Expert in digital purchasing cycles and strong social media skills;
Hands-on APM development experience is a strong plus;
Proven track record in developing highly effective sales presentations and collateral;
You've run or played a key role in a product launch before;
You've interviewed customers and documented how the product has delivered benefit;
You are skilled at collaborating with product management, engineering and customers to come up with great ideas for content.
More About Working at CA:*
CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.
Learn more about CA Technologies and this opportunity now at http://ca.com/careers
We and all of our subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
/ Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly./
/ If you require an accommodation with the online application process, please contact Talent Acquisition at 1-800-454-3788./