Keurig Dr Pepper Marketing Strategy Manager in Burlington, Massachusetts
Marketing Strategy Manager
The Marketing Strategy Manager team is focused on developing broad, strategic vision for Keurig Dr Pepper’s core beverage categories and identifying/evaluating new growth initiatives within them. Working closely with the Director of Category Strategy, the marketing leadership team, and cross-functional commercial leaders, the Manager will lead the development of category growth platforms, define brand roles, and determine marketing investment levels for each existing core beverage category. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis and the creation of business plans for high-potential opportunities. The role will be responsible for proactively monitoring changes in the external competitive environment together with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution.
The ideal candidate will bring 2 or more years of management consulting experience from a leading strategy consulting firm or 5+ years in a Marketing, Strategy, or Finance function. They will provide broad, analytical, and strategic input into the KDP portfolio strategy. Blending strong internal capabilities with creative, external perspectives, the successful candidate will champion new initiatives that demonstrate breakthrough thinking.
Work with the marketing leadership team to uncover and address strategic opportunities across core KDP beverage categories (Soda, Water, Juice, Tea, Brewed and Ready-to-Drink Coffee)
Partner with the Innovation team and Corporate Strategy team to evaluate KDP entrance into new and emerging categories and prioritize opportunities
Conduct research and analyses to shape category participation and brand investment strategies
Identify brand renovation opportunities across the core portfolio and prioritize opportunities based on value to KDP
Serve as an internal consultant, leading “special” strategic projects with cross-functional teams to drive swift action
Serve as a steward for the company’s total portfolio performance by building expertise in all of KDP’s brands and categories
Drive results, define outcomes, and ensure that the category strategies are executed successfully to achieve planned business outcomes
Identify business questions and develop strategic, analytical, and financial frameworks to conduct analysis
Structure and define innovative approaches to new strategic problems
Conduct analyses (e.g., financial, strategic, operational, organizational)
Conduct research and interviews with in-house and external sources
Synthesize complex problems into clear, actionable plans and ensure execution for success
Drive alignment among senior leaders
Experience with a leading strategy consulting firm or experience in consumer goods or retail products strongly preferred
Strong leadership skills, including strategic thinking, project leadership, collaboration, and influencing skills, as well as ability to manage ambiguity
Strong analytical thinking and problem-solving skills, with the ability to learn and adapt quickly
Good oral and written communication skills - the ability to communicate at senior leadership levels with ability to quickly gain credibility
Outstanding collaboration skills, with proven ability to work with multiple stakeholders across business lines to accomplish shared goals and manage expectations
Bachelor’s degree from an accredited US or international university in Marketing, Economics, Accounting, Business, Finance, or other highly analytical discipline (e.g., engineering)
5 years of experience in Finance, Strategy, Marketing, OR 2 years if in a leading consulting firm
2 years of experience applying "technical" skills in corporate strategy and business development, specifically with regards to financial modelling and analysis, strategic problem solving, and business plan development
Demonstrated advanced proficiency in MS Excel modeling skills (ex. working with large datasets)
Experience developing and delivering compelling MS PowerPoint presentations
Company Overview & EEO Statement
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
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