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Vecna Marketing Manager in Burlington, Massachusetts

Vena Technologies is a leading Healthcare Information Technology organization based in Burlington, MA. We are seeking an enthusiastic, ROI driven Marketing Manager to join our growing Sales & Marketing Organization. The successful candidate will have demonstrated experience driving lead generation and building brand awareness. The Marketing Manager will be an integral part of the strategic development and execution of Vecna’s inbound and outbound marketing programs. This role will report to the Senior Director of Marketing. Vecna offers exciting growth opportunities and an unparalleled benefits package including 100% Medical/Dental Coverage, Unlimited PTO and matching 401K starting day one.

Responsibilities:

Content Marketing- 40%

  • Work closely with senior leaders, marketing teammates, product management to create content for new launches and existing products - effectively communicating functionality and value
  • Produce consistent flow of white papers, email, case studies, presentation content, brochures
  • Increase media presence with creation of speaking/award submissions, articles/blogs, press releases as well as coordination of analyst interactions
  • Create search engine optimized digital content to drive increased web traffic
  • Develop and maintain editorial calendar in alignment with strategic marketing plan
  • Ongoing measurement of results and optimization of content
  • Ensure consistent voice across all written materials while maintaining Vecna brand standards

Digital Marketing - 25%

  • Assist with digital marketing activities including GoogleAd, SEO, website updates etc.
  • Support administration of HubSpot marketing automation & CRM tool
  • Manage social media calendar and execution
  • Data integrity and list management in support of outbound campaigns

Event Management - 20%

  • Ownership of event planning and project management of all aspects of regional and national events, as well as virtual events and webinars

Marketing Research - 15%

  • Stay abreast of the latest industry trends in support of timely, relevant content creation
  • Compile competitive research on product offerings, positioning, digital content
  • Perform market analysis and research on the latest patient experience trends

Requirements:

  • 5 years marketing experience; 3+ years B2B content marketing experience
  • Demonstrated B2B content creation required, healthcare/technology experience preferred
  • Strong project management skills; exceptional communication and writing skills
  • Data driven mindset
  • Knowledge of HubSpot or equivalent marketing automation tool required
  • Bachelor’s Degree in Marketing, Journalism, Communications or related field

Writing samples required

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