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Wellness Pet Company Director Commercial Analytics in Burlington, Massachusetts

Director Commercial Analytics

Department:Sales

Location:Burlington, MA

About the Wellness Pet Company

The Wellness Pet Company crafts and produces premium natural pet food, treats, dental chews, and supplements. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

Your #lifeatwellnesspet

When you join Wellness Pet, you join a team whose aligned values and purpose create a unique and exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents. Come for a walk with us today!

What You-ll Accomplish

The Director, Commercial Analytics is responsible for leading category management and customer insights within the commercial team. Overseeing a team of analysts and collaborating cross-functionally with various departments, this individual will play a crucial role in shaping sales strategies, optimizing business performance, and driving growth through data-driven insights. They will be the business partner that provides deep category knowledge working with internal and external stakeholders, driving insights and actionable plans. The Analysts who report to the Director, Commercial Analytics then work within their assigned channel teams to leverage shopper insights to deliver strategic alignment and drive execution across the Omni Channel shopping environment.

Our Director, Commercial Analytics will:

  • Data Analysis Leadership: Lead the team in identifying, consolidating, analyzing, and understanding business trends.

  • Business Intelligence: Convert sales information into actionable business intelligence that will drive revenue and profit for the team.

  • Consumer and Customer Trends: Analyze and validate consumption and point-of-sale data to ensure an understanding of current consumer and customer trends and to inform sales strategy.

  • Business Unit Analysis: Analyze business unit performance, including sales/share, forecasting, content audits, and digital shelf performance to enable the optimization of commercial strategies.

  • Post-Promotional Analysis: Conduct post-promotional analysis (ROI, Cost to Acquire, Lifetime Value) and share the findings with the sales and marketing organization in order to improve future promotional efforts.

  • Data Sources: Utilize multiple data sources, such as syndicated (IE Nielsen) and customer-provided consumption data, for analysis and trend identification.

  • Account Management: Champion business needs for specific accounts by training, coaching, and developing the analyst team to meet objectives.

  • Market Intelligence: Communicate crucial market, trade, and competitive information in a timely manner.

    Who We-re Looking For

    Team Wellie is a group of people who are truly obsessed with all the best ways of winning for the consumer and the pets they love. And so, we are seeking an individual who:

  • Is consumer focused on all they do

  • Continually challenge themselves to go the extra mile to get the job done, and ensure it-s done the right way as opposed to the easy way

  • Hold themselves and others accountable

  • Embraces continual development through the sharing of feedback and investment in learning opportunities.

  • Is a true collaborator, sharing resources, and engages in healthy debate

  • Celebrates differences and strives to learn from others who are different from themselves

  • Gives back to their community and supports sustainable practices

    In addition, for this specific role, we need someone who possesses:

  • Bachelor-s degree in business, or a related degree

  • Strong leadership, analytical, and communication skills, working with a variety of internal and external stakeholders to drive results

  • Familiarity with syndicated data: IRI, Nielsen, as well as customer-provided point of sale (POS) data

  • Successful experience managing and ensuring compatibility of large data sets across multiple platforms

  • Demonstrated ability to translate financial and syndicated data into forward-looking action plans

  • Proven ability to perform sales ROI analyses

  • Expert-level skills using Microsoft Excel, Power BI (or like system)

  • Well-organized and able to manage multiple competing and shifting priorities and deadlines

  • Sees challenges as opportunities

  • Always displays a professional attitude

    Why Work for Wellness Pet

    The Wellness Pet Company is proud to be an equal-opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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