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Wellness Pet Company Director, Brand Marketing (B778) in Burlington, Massachusetts

Director, Brand Marketing (B778)


Location:Burlington, MA

About Wellness Pet Company

The Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating lives of mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed about how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

Your #lifeatwellnesspet

When you join Wellness Pet, you join a team whose aligned values and purpose create a unique, exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents.

What You-ll Accomplish:

As a Brand Director on the Marketing team, you will cultivate and leverage consumer & category insights to accelerate new and existing platforms through winning go-to-market strategies.

  • You will lead strategic thinking for your business holistically and across key customers, collaborating with Sales and other cross-functional partners to turn strategy into action.

  • You will coach and develop a team of one Senior Brand Manager and two Associate Brand Managers, instilling a culture of strong business ownership and bias for action.

  • You will develop and execute annual brand plans that include new product launches, promotional plans, marketing campaigns, merchandising and distribution opportunities.

  • You will lead collaboratively, partnering with other key business leaders to create and execute strategies and plans to drive growth, e.g. our internal innovation team to build a differentiated and growing product line over time, as well as sales leadership on strategy, distribution, pricing, presence, promotion/merchandising.

  • You will continually stay on top of brand, category, and competitive performance and trends, proactively surfacing observations, learnings, and actionable recommendations.

  • You will lead brand forecasting and participate in Sales & Operations Planning to ensure accurate forecasting and consistent supply.

  • You will be the voice of the Treats and Toppers business in key meetings across levels and functions within the organization as well as with customers, representing the Wellness Pet brand and playing a critical role in the business.

Who We-re Looking For:

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

  • Is consumer focused on all they do.

  • Continually challenges themselves to go the extra mile to get the job done, and ensures it-s done the right way as opposed to the easy way.

  • Holds themselves and others accountable.

  • Embraces continual development through the sharing of feedback and investment in learning opportunities.

  • Is a true collaborator, sharing resources, and engages in healthy debate.

  • Celebrates differences and strives to learn from others who are different from themselves.

  • Gives back to their community and supports sustainable practices.

In addition, for this specific role, we need someone who has:

  • A minimum of 8-10 years of experience in CPG Brand Management.

  • Brand Management experience with Mass/Grocery Customers.

  • Demonstrated the ability to coach, develop, attract, and retain high performing talent.

  • Strong, proven analytical and strategic thinking capabilities.

  • Experience and proven ability to lead, influence and collaborate with cross-functional teams.

  • A track record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities.

  • Excellent communication and presentation skills across all levels of the organization as well as with external partners.

  • A high degree of ownership, holding themselves and others accountable and to a high standard.

  • Innate curiosity with a drive to dig through and understand multiple layers to find and action against the root cause.

  • A strategic mindset that is grounded in business objectives and deep understanding of the CPG environment.

Why Work for Wellness Pet:

We care about the wellbeing of our people, their families, and their pets. So, we treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and professional development. More information about our benefits can be found on ourwebsite ( .

The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.