Aetna Digital Optimization Manager - 49007BR in Burlington, Massachusetts
Req ID: 49007BR
Opportunity to be involved in the fastest growing segment in the company and involved with all key marketing initiatives in development to reach the goals for Aetna. Continue to learn and grow in the understanding of new marketing approaches and audience segments that fuel growth and accelerate the shift to digital.
The Digital Experimentation & Optimization Manager will analyze visitor data, build and implement website tests, digital media tests to identify and validate growth opportunities with the goal of optimizing conversion rates for leads and member enrollments. Fundamental Components:
· Contribute to shaping optimization program best practices and driving continuous improvements to establish best in class program· Establish strong working partnerships with Marketing, Product Management, User Experience, Design and external agencies· Lead the hypothesis generation process and clearly validate opportunities/recommend actions that can have positive improvements in the our site experience, leads and enrollments · Create test roadmaps that include defining hypothesis, documenting test goals, identifying elements being tested, and creating test timing estimations and reporting· Drive A/B or multi-variant testing analysis with statistical rigor and perform cohort studies to answer why? on test result drivers.· At completion of Tests, build timely, compelling, fact-based test recaps that strongly communicate the business story behind the data and lead Test outcomes.
5+ years managing website and paid media conversion optimization and high level of digital analytics experience
Agency experience and ecommerce experience a plus
Proven success in improving site-wide conversion rates and paid media engagement
Ability to communicate data, context, and implications
Experience working across a highly matrixed organization, and a strong ability to partner and influence for results
Optimization, multivariate testing and design of experiments (DOE) experience a strong plus
Experience combining deep business knowledge/acumen with data to drive business decisions and maximize ROI
Results-oriented and lives by the mantra Always Be Testing
Experience with AB testing technology and web analytics applications, preferably with the Adobe Marketing Stack: Adobe Analytics, Adobe Test and Target, Adobe Audience Manager, Adobe Experience Manager.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience. Bachelors required, or equivalent work experience with proven results a strong plus.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing