Oracle Digital Marketing Specialist 3 in Burlington, Massachusetts
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.
Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Oracle Bronto is lookingfor an experienced, results-oriented marketer to lead digital campaigns on theDemand Generation team. Specifically, this role will work closely with theManager of Demand Generation in maximizing KPIs through paid social, accountbased marketing, native advertising, and direct mail campaigns. Individual responsibilitiesinclude setting up and monitoring ad campaigns on various ad networks orplatforms, as well as reporting on KPIs and working with sales on campaignhandoffs. The role involves working with internal and external resources inorder to increase performance of B2B digital marketing programs.
The role is responsible for generating demand for Oracle Brontothrough digital and direct mail marketing. The experienced associate in therole will be effective at utilizing ad copy and creative assets by optimizingnetwork and platform performance to drive the creation of qualified leads andsales opportunities.
The position responsibilities include, but aren t limited to:
-[if !supportLists]-> -[endif]->Managinga number of global digital ad platforms of these types: LinkedIn, account-basedmarketing, native advertising, affiliate marketing, and others.
-[if !supportLists]-> -[endif]->Workingclosely with sales on targeted direct mail campaigns that generate demand insenior decision makers at prospect companies.
-[if !supportLists]-> -[endif]->Optimizingperformance on digital campaigns by means of A/B testing, creating multipleoffers and creative types, and honing targeting on each ad network.
-[if !supportLists]-> -[endif]->Reportingon performance both in terms of platform conversions as well as databasemetrics like qualified leads and opportunities.
-[if !supportLists]-> -[endif]->Owninga comprehensive digital ad calendar of coordinated campaigns across multiplenetworks and regions.
-[if !supportLists]-> -[endif]->Creatingtargeted account based marketing lists using data native to our CRM and incoordination with Sales priorities
-[if !supportLists]-> -[endif]->Experimentingwith new ad types by platform as vendors roll out new features such aslook-alike audiences, direct form integrations, and data appending
-[if !supportLists]-> -[endif]->Craftingdata utilization strategies such as Bombora and other intent data, NAICsindustry mapping, and tech stack identification in prospect companies
-[if !supportLists]-> -[endif]->Socialmedia posts on LinkedIn, Twitter, and Facebook.
-[if !supportLists]-> -[endif]->Minimum3 years experience in B2B digital marketing (preferably for a SaaS product)
-[if !supportLists]-> -[endif]->3 years experience in paid social media marketing
-[if !supportLists]-> -[endif]->3 years experience of CRM reporting (NetSuite preferred, Salesforce, MicrosoftDynamics, others accepted)
-[if !supportLists]-> -[endif]->A/Btesting experience and knowledge of key digital optimization techniquesincluding content and creative adjustments required
-[if !supportLists]-> -[endif]->Strongvendor/project management skills are required
-[if !supportLists]-> -[endif]->GoogleAnalytics experience preferred
-[if !supportLists]-> -[endif]->BA/BSin marketing, business or advertising preferred
-[if !supportLists]-> -[endif]->Strongverbal communication skills including presenting to executives
-[if !supportLists]-> -[endif]->Strongteamwork and cross functional skills
Title: Digital Marketing Specialist 3
Location: United States
Requisition ID: 18000Q3J