CA Technologies Content Marketing Manager in Burlington, Massachusetts
Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.
The Content Marketing Manager at CA Veracode will research, create and edit quality content to communicate the importance of application security and the value of our firm. The Content Marketing Manager will write and manage the creation of content that ties to our key marketing themes/messages and campaigns. This resource will be a strong, experienced writer and researcher who is familiar with social media, content marketing best practices, and understands content’s role in driving marketing and overall business success.
Create content ranging from blog posts to long-form whitepapers for use in awareness efforts, marketing campaigns and sales enablement
Focus on creating and telling great stories that appeal to prospects and current customers
Pitch ideas for blog, video, visual, and long-form content (ebooks, white papers, etc.), as well as new methods for producing and promoting content
Collaborate closely with PR and Demand Generation teams on editorial calendar and content optimization
Collaborate with outside writers and journalists to aid in brand amplification and brand reach
Research and recommend content created by third-party research firms like Gartner, Forrester, 451Group or other industry organizations
Manage production of newly created CA Veracode newsletter
Provide frequent conclusions to content marketing team on what is driving changes in performance
Exceptional writing and communication skills - 5-7 years’ experience as a writer
Background in branded content/editorial
Degree in Marketing, Communications, Journalism, English or related major
Experience in writing for B2B audience
Security industry experience
Experience turning data into content
If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for your business and customers; if you want to work with a company that respects you as an individual - recognizing both your needs at work and your responsibilities outside of it - then CA Technologies is where you belong.
At CA Technologies your passion and expertise can directly impact the business and you’ll help offer our customers practical approaches to delivering new, innovative services and value through IT.
We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.
Learn more about CA Technologies and this opportunity now at http://ca.com/careers
We and all of our subsidiaries are equal opportunity employers. As such, it is our corporate policy to fill positions with qualified candidates regardless of the candidate’s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.
/ Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly./
/ If you require an accommodation with the online application process, please contact Talent Acquisition at 1-800-454-3788./