Keurig Dr Pepper Brand Manager in Burlington, Massachusetts
At Keurig Dr Pepper (KDP), our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest Food and Beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.
As Brand Manager of Licensed Coffee Brands, you are responsible for shaping at-home coffee/cocoa strategy and leading marketing execution across a portfolio of well-known master brands such as McCafe®, La Colombe®, Newman’s Own®, Cinnabon®, and Swiss Miss®. You will oversee the development and implementation of plans that build long-term brand health and drive sustainable share growth. This requires curating a deep understanding of consumers, translating that into bold strategies and plans that will break through in a highly competitive category, and working across teams to execute with excellence. To be successful, you must have a clear passion for the consumer, strong marketing fundamentals, a demonstrated ability to champion and drive ideas, and a desire to drive impact and action.
This position is based in our HQ in Burlington, MA and it will have a hybrid schedule: 3 days in the office and 2 days work from home on a weekly basis.
KEY RESPONSIBILITIES :
At KDP, our Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management mindset. In this role, you will:
Drive development of the portfolio’s strategy, including establishing its vision and growth objectives / plans by leveraging consumer insights, category and consumer trends, and deep understanding of our competition and customer needs. Leverage strong commercial/financial acumen to help deliver the annual operating plan.
Champion each brand’s product news (innovation / renovation) strategy and agenda, partnering with Insights, Innovation, and Commercial teams to develop and execute an ongoing pipeline of growth opportunities that deliver our business goals
Manage the day-to-day base business, partnering closely with Commercial teams to ensure clear priorities and best-in-class execution across Retail and E-comm / Omni environments
Guide analysis of innovation and base business performance leveraging various inputs and evolve our approach based on results. Exercise critical thinking to set high performance standards, measure for success, and adjust plan to deliver against growth agenda.
Lead from the front – helping champion the brand’s key growth initiatives and strategically allocating resources to achieve goals.
Work effectively with licensed partners to influence, guide, and collaborate across growth initiatives.
Lead a High-Performing Team - Manage one (1) direct report. Coach and mentor other brand team members and drive a culture of engagement. Inspire others to take action through authentic leadership, passion, and commitment to winning.
Bachelor’s Degree required; MBAor related Master’s degree strongly preferred
Minimum 5 years of brand marketing/brand management experience. CPG/Beverage experience and/or coffee experience strongly preferred.
CHARACTERISTICS OF SUCCESS
PASSION: Leader with an infectious spirit who is passionate about beverages, our consumers, our brands, our customers, and winning including PASSION FOR COFFEE – the evolving trends and the category’s future.
THOUGHT LEADERSHIP: Leader who is inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.
DRIVE FOR IMPACT: Self-motivated leader that drives their agenda and thrive in a competitive, fast-paced environment. Must relentlessly focus on delivering results with a sense of urgency.
CHANGE AGENTS: Leader that is agile, courageous, and push through conflict for speed to action. Someone who that thrive under pressure, take big risks, deliver solutions, and lead the change.
DATA-DRIVE DECISION-MAKERS: Leader that scans the environment, removes barriers, recommends solutions, and leverages sound business judgment and analytics to make bold decisions.
INSPIRATIONAL LEADERS: Leader who inspires others to action through authentic leadership, passion, and commitment to winning. Committed to coaching and developing others to drive the “What” and the “How.”
Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice (https://careers.keurigdrpepper.com/) , providing a culture and opportunities that empower our team of 28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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