Massachusetts Creative Jobs

Job Overview

KDP is looking for a social media professional with the ability to plan, buy, and optimize social campaigns. This position will work within the platforms to help set strategy and execute robust digital campaigns across our portfolio of brands. As a member of KDP’s in-house social media buying team, this role will have the opportunity to take ownership of platform execution from the ground up. The candidate should be a go-getter who is passionate about social media and the constantly evolving digital landscape. This position will work closely with internal media, brand, content, and insights teams, as well as external media execution (DMP and Social Platform) partners

Location: Burlington, MA. Hybrid schedule (3 days in the office, 2 days work from home)

KEY RESPONSIBILITIES:

Campaign Implementation and Management

• Manage hands on keyboards execution of addressable advertising campaigns in Facebook, Pinterest, Snapchat, TikTok and other social platforms.

• Traffic all campaigns in ad server and ensure proper creative setup/tagging; help establish creative direction, particularly around dynamic creative execution, and audience messaging.

• Develop and maintain a strong understanding and POV on broader digital media trends in order to drive innovation and broader social media vision; strive for continuous education in order to act as subject matter expert internally and externally.

  Measurement and Analysis

• Work within social platforms to produce reports and deliver insights that support media mix and marketing analytics team; interpret campaign analytics to produce actionable optimizations and strategic insights.

• Drive ROI and brand KPIs and contribute to the development of KDP’s best-in-industry media strategy by executing strategic initiatives in-platform and proposing improvements/iterations for existing and net new campaigns.

  Partner Management

• Manage day to day communications with key platform partners and act as internal execution subject matter expert in order to deepen the organization’s social media knowledge and develop impactful media methodologies.

• Collaborate with internal brand and media teams to track progress against goals and take ownership of optimizations and insights that drive success for the business.

Requirements

• 2 years of digital advertising experience, with 1 or more years working hands on with social platforms.

• Successful track record working cross-functionally with internal and external partners including DMP and DSP partners.

• Skilled in CDP, DMP and Social Platform usage.

• Proficiency in social media platforms including Facebook, Pinterest, Snapchat, and TikTok.

• Strong understanding of current industry trends and broader macro-level issues within the media landscape.

• Ability to present to upper management clearly and concisely.

• Strong desire to grow in a data-first digital space and ability to adapt quickly to changes.

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice (https://careers.keurigdrpepper.com/) , providing a culture and opportunities that empower our team of 28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.