Keurig Dr Pepper Associate Brand Manager in Burlington, Massachusetts
At Keurig Dr Pepper (KDP), our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest Food and Beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.
As Associate Brand Manager of Licensed Coffee Brands, you will play a critical role in helping analyze, develop and implement annual consumer brand marketing plans. You will contribute to the strategic plan by understanding the consumer’s needs to drive relevance and loyalty to our brands, and then executing the plans with excellence in a highly competitive category. The Licensed Coffee brands portfolio includes well-known master brands such as McCafe®, La Colombe®, Newman’s Own®, Cinnabon®, and Swiss Miss®. To be successful, you must have a clear passion for the consumer, the ability to champion and drive ideas, and a desire to drive impact and action. This role reports into a Brand Manager, Licensed Coffee Brands.
This position is based in our HQ in Burlington, MA and it will have a hybrid scheduled: 3 days in the office and 2 days works from home on a weekly basis.
KEY RESPONSIBILITIES :
At KDP, our Associate Brand Managers are curious, data-driven, passionate leaders. They put the consumer at the heart of everything they do, and they lead with a General Management mindset. In this role, you will:
Oversee on-going analysis supporting brand initiatives and partner reviews. Use brand, industry and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals.
Actively participate in developing and managing Consumer Engagement programs, including media, strategic partnerships, and customer relationships.
Lead cross-functional teams in Innovation extension and renovation innovation efforts, based in clear consumer insights and category trends.
Manage key consumer-driven marketing brand initiatives. Develop objectives, spearhead programs, develop and communicate all consumer materials, and manage agency execution. Responsible for consulting with cross-functional partners and driving a lignment across the organization.
Work effectively with licensed partners to influence, guide, and collaborate across growth initiatives
Own and actively manage brand marketing budget, cross-functional alignment, and end-of-year budget performance.
Bachelor’s Degree required; MBA or related Master’s degree strongly preferred
2 years of brand marketing/brand management experience. CPG/Beverage experience and/or coffee experience strongly preferred.
CHARACTERISTICS OF SUCCESS
PASSION: An infectious spirit with passionate about beverages, our consumers, our brands, our customers, and winning including PASSION FOR COFFEE – the evolving trends and the category’s future.
ENTREPRENEURIAL SPIRIT: Inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.
DRIVE FOR IMPACT: Self-motivated person who drives their agenda and thrives in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
CHANGE AGENTS: Comfortable being agile, courageous, and push through conflict for speed to action. Thrive under pressure, take big risks, deliver solutions, and lead the change.
DATA-DRIVE DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.
INSPIRATIONAL LEADERS: Inspire others to take action through authentic leadership, passion, and commitment to winning.
Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice (https://careers.keurigdrpepper.com/) , providing a culture and opportunities that empower our team of 28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
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