Oracle Americas Campaigns Manager in Burlington, Massachusetts
Development of communication programs to promote Oracle's products & services.
Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
The Oracle Food and Beverage marketing team is looking for a bright, strategic Campaigns Manager to lead integrated, digital-first demand generation campaigns and account-based marketing programs for the Americas (US, Canada, Latin America).
In collaboration with the Global Campaigns Director, the Americas Campaign Manager defines campaigns in alignment with regional go-to-market strategies and product release schedules, identifies appropriate marketing channels and creates content to support campaign activation, and reports on campaign efficacy with specific focus on MQL targets, MQL to SQL conversion, pipeline creation and influence.
Campaign Design and Execution: Design and execute regionally relevant campaigns based on global initiatives with a focus on new logo acquisition, pipeline creation and influence. Manage translations / localization for Spanish and Portuguese.
Content and Messaging: Develop content to support various lead gen channels including but not limited to: account-based marketing, digital advertising, nurtures, webcasts, call-down campaigns and regional events.
Campaign Impact and Reporting:Tracks lead creation against forecast, ensures target attainment for lead gen, pipeline creation and influence.
Budget Management:Manages regional activities against allocated budget. Maintains integrity of budget tracking tools and systems.
7 years in digital demand generation
5 years in SaaS software marketing
Experience in strategy, planning, and execution of integrated marketing programs
Writing for demand gen: advertising, landing pages, email marketing, website, blog, social, and telesales enablement
Ability to rapidly learn, internalize and localize product/campaign information
Strong organizational, communication skills; comfortable dealing with senior management
Expertise in managing projects across various, regionally distributed teams
Experience working with outside creative agencies
Comfortable working in a shared services workflow environment
Proficient in standard MS tools: Word, Outlook, PowerPoint and MS Excel for data analysis (e.g., pivot tables, basic formulas)
Conversational Spanish desired, fluency a plus
Basic HTML / Web editing tools a plus
*Please note the above job description pertains to the current vacancy.
Title: Americas Campaigns Manager
Location: United States
Requisition ID: 20000QX5
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