MassMutual Head of MMFA Marketing Operations and Tools in Brookline, Massachusetts
This position is part of the MassMutual Financial Advisor (MMFA) group. The MMFA group is responsible for continuously evolving MassMutual’s financial advisor distribution channel. MMFA Marketing is committed to a vision to be the trusted marketing partner to our advisors that helps them stay relevant to consumers and grow their business with MassMutual. We seek to do this in a high caliber team. We are a flat organization, working as a cohesive team on multiple ideas/pilots, scaling existing businesses at any given time. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data driven analysis and decision making.
As a member of the MassMutual Financial Advisors (MMFA) Marketing leadership team, you will be building and leading a team/center of excellence (COE) focused on how we scale and track marketing programs through the use of integrated marketing campaigns driven by digital tools/platforms through self-service advisor capabilities.
This role will lead the MMFA marketing operations and digital tools COE to drive the go to market approach to deliver initiatives to the target customer through the advisor, with the commitment to understand how our customer/advisor will use these tools and what their needs are.
Understanding the types of tools necessary for advisors to deliver and drive the most efficient, integrated and effective tools and tactics will be crucial to success in this role. A main focus will be to determine the requirements for a more comprehensive advisor-led marketing/campaign automation system during 2019. This includes the evaluation, implementation, and management of marketing technology systems -- automation, attribution, and other solutions used by the MMFA marketing team to do their jobs effectively such as integration with CRM tools, enterprise lead programs and overall lead tracking systems across the top of the MMFA Marketing funnel.
This leader must provide concise measurement, analytics and reporting of systems to users and actively look for areas of continuous improvement to drive efficiency.
This role will also be responsible for owning best practices around go to market strategies for advisors and MM agencies. They will apply that knowledge in the design of enterprise, firm-driven and advisor-driven go to market strategies. Their team will be responsible for packaging campaigns and determining the optimal marketing channels to apply.
This leader will work closely with the broader Enterprise Leads team, MMIT architecture, MMFA Advisor Operations, Data Engineering and the overall MMFA Marketing Leadership team to ensure the MMFA Marketing digital infrastructure in fully integrated into the broader MM technology enterprise design.
10+ Years of experience in marketing automation technology and tools
Strong track record of executing marketing campaigns and developing analysis and reporting
Significant experience working with IT architecture teams to define marketing data analytics strategies as they apply to tracking lead attribution
Experience working with all marketing media channels, including direct mail, email, social, media buys, seminars, etc.
Understanding of current marketing automation tools/platforms landscape, including best practices and vendors pros/cons
Ability to lead cross functional team and provide clear and concise process that drives engagement and efficiency of offerings
Strategic thought leader that has been effective partnering across teams
Proven track record in workflow process and development
Proven success juggling multiple priorities through strong project management skills, leadership and collaboration across the enterprise with other senior leaders
Demonstrated ability to challenge status quo and current technology solutions in order to improve efficiency and effectiveness of users
Strong business acumen and a true interest in and curiosity about the workings of the business
Demonstrated ability to impact and influence senior leaders/peers
Outstanding verbal and written communication and interpersonal skills
Strong Team Leader
Bachelor’s Degree Required, Master’s Degree Preferred
Based in Boston, MA or Springfield, MA with occasional WFH ability
Microsoft office, BOX cloud, technology solutions (CRM/Marketing Automation a plus)
Collaborative office conditions
Ability to work in the United States without sponsorship
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