Elevance Health Creative Director, Marketing Communications in Bridgewater, Massachusetts
Creative Director, Marketing Communications
Job Family: Advertising and Branding
Type: Full time
Date Posted:Aug 01, 2022
Req #: JR10566
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Location : Remote, Eastern States Preferred
Creative Director, Marketing Communications
As Creative Director you'll be a key marketing leader responsible for developing, managing, and enforcing exceptional and effective content and creative development efforts for our Commercial business. You’ll work closely with marketing partners to ensure strong creative content is delivered through insightful and compelling communications to promote the company's products and services.
Primary duties may include, but are not limited to:
Integrates multi-channel communication and direct response strategies to ensure that communication activity is appropriate and effective for campaign/market objectives.
Oversight of a team of writers & designers that will develop and execute a robust range of campaigns and content across multiple channels
Hires, trains, coaches, counsels, and evaluates performance of direct reports.
Create a best-in-class in-house capability that will serve the creative content needs across our Commercial line of business
Review work developed internally and by outside agencies to ensure work is on-strategy, compelling, and follows brand guidelines - consistent with brand voice, visual style, and tone
Ensures collaborative output and cost-effective solutions.
Work with Marketing Team(s) to understand their communication needs and collaborate with them to thoroughly understand their overall strategies/ Balances strategic development with business/client objectives and goals
Promote strong storytelling as a way to engage and interact with all audiences
Help create and manage our brand visual guidelines – continually evolving based on industry needs
Work with our internal Brand team to further evolve our standards
Ability to lead, coach, inspire, and motivate a team to create and deliver truly remarkable, influential, and impactful work
Train outside partners on brand guidelines– agencies, freelance support
Requires a BA/BS degree and a minimum of 6 years of related experience; or any combination of education and experience, which would provide an equivalent background.
6+ years’ experience in agency or in-house agency.
Experience working on B2C and B2B campaigns and content.
Prior experience in a leadership role with direct reports.
Experience with Photoshop, Illustrator, Dreamweaver, Flash/Animate, InDesign, Acrobat Pro are required.
Bachelor’s Degree in Marketing, Advertising, Communications or related field preferred.
Strong design portfolio.
Experience in interactive design management in an agency or product development environment, strong design portfolio.
Agency experience and/or health care knowledge preferred.
Proven experience in building innovative, proactive, high impact campaigns using all relevant channels and media.
Healthcare product/industry acumen.
Strong influencing skills.
Ability to lead teams and shape/lead growth vision.
Excellent interpersonal and oral and written communications skills.
Team oriented: ability to work well with diverse, cross-functional teams.
Please be advised that Elevance Health only accepts resumes from agencies that have a signed agreement with Elevance Health. Accordingly, Elevance Health is not obligated to pay referral fees to any agency that is not a party to an agreement with Elevance Health. Thus, any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Be part of an Extraordinary Team
Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. Previously known as Anthem, Inc., we have evolved into a company focused on whole health and updated our name to better reflect the direction the company is heading.
We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide – and Elevance Health approves – a valid religious or medical explanation as to why you are not able to get vaccinated that Elevance Health is able to reasonably accommodate. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World’s Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at careers.ElevanceHealthinc.com. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact firstname.lastname@example.org for assistance.
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