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Matter Social Media Strategist in Boston or Newburyport, Massachusetts

Social Media Strategist - Boston or Newburyport, MA

Matter Communications is an independent and thriving integrated PR, social media, digital marketing and creative services firm focused on what matters most: our people, our clients and our results. From fast growth startups to established brands, we work with B2B and B2C companies at all stages of development and across all industries.

We?ve built and nurtured a team-oriented, supportive environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. While we?re serious about what we do, we try not to take ourselves too seriously.

We?re currently looking for a dynamic, results-focused Social Media Strategist to join our Digital Marketing team based in our Bosto or Newburyport, MA office, working with clients across the agency. The Social Media Strategist will be responsible for implementation of best in class social media programs that maximize our client?s success.

Here?s the mix of what you?ll be doing day to day:

  • Writing social content for Facebook, Twitter, LinkedIn, Instagram, Pinterest and more

  • Executing content and handling social community management

  • Creating monthly and quarterly reports for clients on goals and benchmarking

  • Creating and executing creative social campaign development and implementation (including contests and giveaways?knowledge of legalities as well as platforms to use to run contests is a must)

  • Providing real-time reputation auditing, monitoring and planning for key clients

  • Conducting competitive benchmarking to compare share of voice and impact vis-à-vis current and aspirational competitors; monitor pages of competitors and companies gaining attention to improve our own strategies and tactics

  • Creating strategy, implementation and reporting for paid social campaigns

  • Researching, preparing and pitching new business opportunities

  • Serving as a leader and expert in social, representing the Digital team internally and externally

Along with creativity, drive and self-motivation, your previous experience and attributes will include:

  • 5+ years? experience developing successful, measurable social media programs for multiple clients, both b2b and consumer clients

  • Knowledge and expertise of social media channels including but not limited to Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, YouTube, etc.

  • Strong analytical and creative thinking skills with ability to generate insights, understand competitive analysis, and conduct market assessments

  • Demonstrated knowledge of paid advertising across social channels; stays current on any changes in paid advertising

  • Experience creating and implementing solid social strategies, goal-setting and reporting

  • Experience working with larger cross-functional marketing teams, implementing integrated campaigns in consumer and B2B

  • Track record of delivering results for clients; raising brand awareness, driving demand and creating creative high-impact connections with customers

  • Ability to develop and implement high-impact social content and social advertising through messaging and visuals, as a standalone program and as part of broader integrated campaigns

  • A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously

  • A creative and results-oriented approach to all work that is produced

  • Exceptional verbal and presentation skills

  • Bachelor?s degree or equivalent relevant business experience

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.