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Matter Paid Search Marketing Strategist (SEM/PPC) in Boston or Newburyport, Massachusetts

Paid Search Marketing Strategist (SEM/PPC)

We’re currently looking for a Paid Search Marketing Strategist to join our digital marketing team in either our Boston or Newburyport, MA offices. This role will manage and execute paid SEM strategies for our clients as well as the Matter website. Our ideal candidate understands how to integrate paid search into broader content strategies to deliver against our clients’ business goals. In addition, he/she should demonstrate an advanced understanding of SEM tactics, search engine algorithms, and ranking factors.

Responsibilities:

  • Develop Google & Bing paid search marketing strategies collaborating with cross functional teams on integrated marketing campaigns.

  • Manage client relationships playing a key role in helping clients meet their paid search goals and develop strategies, and adjust approach based on analytics

  • Aid in the new business process developing paid search audits and search strategies for pitches and client meetings.

  • Execute tests, collect and analyze paid search data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

  • Manage paid SEM campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

  • Advise clients on how to best accomplish their business goals through paid SEM campaigns (Google, Bing, Amazon, Reddit)

  • Strategize, develop and maintain multiple search engine marketing campaigns for a variety of B2B and B2C businesses

  • Update clients regularly through weekly and monthly reporting

  • Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events and provide ongoing recommendations

  • Optimize Ad copy and landing pages for paid search marketing campaigns

  • Research and analyze competitor advertising strategies

  • Participate in client-facing review, planning and strategy meetings

    Requirements:

  • Bachelor’s degree or equivalent relevant business experience

  • 5+ years of “hands on” experience as a Paid SEM Strategist with a proven track record of successful strategy and implementation.

  • Expert experience with Google, Bing, Shopping and YouTube Campaigns

  • Experience working in an integrated digital marketing environment and collaborating on marketing campaigns with cross functional partners.

  • Strong familiarity with Google Analytics and Google Tag Manager

  • Proficiency in MS Excel

  • Superior client service skills with the strong presentation and interpersonal skills.

  • Experience understanding content management systems and knowledge of current technologies (including Google algorithms) as they relate to paid search

  • Expert experience with relevant analytics, tracking and reporting tools

  • A self-starter with an ability to work in a fast paced, dynamic environment

  • Strong attention to detail

  • Strong analytical skills and experience generating SEM reports

  • Experience with A/B and multivariate experiments

  • Excellent written and verbal communication skills

  • Ability to work with cross functional teams and individually to drive results

  • Experience managing within a full service search agency.

  • Excellent creativity and flexibility. Must be self-motivated and independent, well organized, able to do hands-on work with minimum supervision, and work well with all staff levels.

    Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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