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GAF Website Operations Manager Digital Marketing in Boston, Massachusetts

Come Build Your Career Under OUR Roof

Job Description:

The GAF Digital Marketing team is seeking a highly motivated self starter to work as our Website Operations Manager Digital Marketing. In this highly visible role you will be collaborating across the marketing and IT departments and be responsible for the end to end website planning and implementation process. Specifically the manager will be organizing the sprint planning cadence along with identifying the individual user stories and requirements necessary to bring digital priorities to life on GAF company owned web platforms. In this role the manager will be connecting the dots among internal stakeholders and systems to produce the appropriate content and materials to optimize the user experience across our respective customer audiences. This role is remote.


  • Drive technical Search Engine Optimization efforts to ensure the website is optimized and properly set up to drive organic traffic

  • Partner with the business analyst to define and write detailed user requirements for the development team

  • Review and test functionality against requirements prior to new features being published

  • Collaborate with the engineering team to plan and manage sprint capacity and overall cadance ensuring efficient continuous delivery of web materials

  • Define product roadmap and delivery calendar from what is acceptable as a minimum viable product with ongoing enhancements and refinements

  • Identify data driven decisions through analytics and testing

  • Maintain and optimize a web governance structure of alerts, prioritizing service ticket requests, continuous monitoring and troubleshooting to minimize errors and downtime


  • The ideal candidate has a balanced mix of technical skills and business acumen with a customer first mindset on how users behave within a digital experience with proven results

  • Experience working with enterprise web CMS platforms is required

  • Working knowledge of managing content and configurations for new functional features across lower environments UAT through to live production on site

  • Experience with Google Analytics and Tableau dashboards to inform decisions is strongly preferred.

  • Experience managing website language translation, chatbot implementation, customer reviews integration, personalization features, and e-commerce across both product and services strongly preferred

  • Solid understanding of Agile development practices and forums (e.g. Scrum, Sprint Delivery, backlog grooming management


  • Bachelor's Degree required; MBA or relevant Master’s Degree preferred

  • 3-5 years of experience in leading/managing website development in a large cross functional team environment

  • Exceptional ability to co-create and work collectively with various business leaders and key stakeholders

  • Excellent oral and written communication skills, including the ability to organize, conceptually interpret and clearly communicate material developed collaboratively via the input of multiple parties; translate complexity into actionable actionable plans

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.

Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.

GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most. ​