Autodesk Website Marketing Strategist - Remote in US in Boston, Massachusetts
Job Requisition ID #
Segment Marketers in Autodesk Construction Solutions (ACS) bridge our industry-leading product to the nine trillion-dollar global construction industry. The ACS team helps bring the Autodesk Construction Cloud (ACC) to market and works to articulate value, vision, and go to market strategy for our global web properties.
As the Website Marketing Strategist you will own, well as the title suggests...the website strategy for ACC and optimize the online experience to grow market share across our construction segments. This role will develop and scale our web strategy, support programs to drive awareness and adoption of ACC, identify and implement opportunities for growth and be responsible for reaching our core website goals. This role will also partner with a large cross-functional group to bring individual initiatives to market on the web.
This role can be done remotely from anywhere in the US.
Identify, prioritize, and execute "site-impact" Web projects that improve site impact and experience
Prepare, host, and manage Steering Committee and prioritize site-impact projects
Own and execute 4-6 projects per quarter that improve website goals
Track performance metrics of site-impact projects to inform future work and optimization
Enable global stakeholders to use website self-serve, and support content creation to align content to strategy
Create optimized presets, patterns, and guidelines for all page types to streamline page creation experience for new page content
Create documentation and communication channels to empower global content owners to own content creation
Develop sustainable processes to manage international content across multiple stakeholders
Manage and streamline website prioritization & content creation process to execute bold, impactful projects within expectations
Standardize roadmap/intake and content creation process to manage bandwidth, including dev team, and complete projects on time
Host regular web metric check in meetings to influence prioritization
Advocate for the roadmap to incorporate bold, creative solutions so that we do not default to "how things are now"
Proven skill as a web marketer with the ability to build roadmaps that make an impact and drive revenue
Experience working in a matrixed organization (especially working across marketing and sales) and leading cross-functional projects
Strong analytical and strategic thinking skills
Hard working, collaborative and inquisitive
Ability to both work independently and to advocate for support from centralized marketing organization
5+ years of B2B software product marketing experience
Preferred Qualifications * *
Construction industry experience is an advantage , but not a requirement
Experience working for a global company
At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
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*From the greenest buildings to the cleanest cars, from the smartest factories to the biggest stories, amazing things are created every day with Autodesk. Over four decades we’ve worked together with our customers to transform how things are made, and in doing so, we’ve also transformed what can be made. A car’s performance now inspires the method of its manufacture, a city’s infrastructure helps predict the unpredictable, and the creation of ever-bigger universes shapes ever-bigger stories. *
Today our solutions span countless industries empowering innovators everywhere. But we’re restless to do more. We don’t believe in waiting for progress, we believe in making it. By combining and recombining technologies. By blurring boundaries, reinventing rules, and merging fields. By unleashing talent and unlocking insights across industries. By helping our customers converge on solutions to the challenges we all face today. At Autodesk, we believe that when you have the right tools to work and think flexibly you have the power to transform what actually needs making. The power to design and make a better world for all.
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