The Clorox Company Web Performance Marketing Analytics Insights Manager in Boston, Massachusetts
At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people’s lives around the world. And we know that success requires head, heart, AND guts — all three, every day — coming together to work simpler, faster, bolder, and more inclusively. Interested? Join us to #IgniteYourCareer (https://www.linkedin.com/feed/hashtag/?keywords=igniteyourcareer&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6815726741450039296) !
Your role at Clorox:
As Manager, Web Performance Analytics you would have the opportunity to drive transformational change working cross-functionally to impact our marketing analytics capabilities. Being human-centered is the core of our business, and we’re looking for you to tell their stories and empower our ongoing strategic decision making within marketing. In an era where data signals outpace the ability of traditional tools to generate meaningful insights, you have the opportunity to help drive cultural changes by bringing strong quantitative skills with the ability to bring holistic consumer storytelling to life through measurement, data, and technology. You would also be a change agent to continue evolving the process of deploying these insights and optimizations into marketing and our agency partners. You should be passionate about marketing, data & analytics with a balanced mix of agency and/or client-side experience.
You would work with various cross-functional partners across Marketing (Brand, Human Insights, and Brand Engagement), and Web Development, as well as vendors and agency partners to lead robust and strategic measurement framework, tagging and data strategy, integrated reports and dashboards for testing/optimization, and further evolve emerging capabilities in business processes. You understand the value of collaboration with expertise to infuse integration across teams, and skilled in building mechanism to share, educate, and communicate across the organization.
In this role, you will:
Manage and evolve web analytics insight and optimization through the orchestration of an integrated view of consumer signals across marketing touchpoints (Website, CRM, Paid Media, et al.)
Provide web performance and human-centered dashboarding and insights to marketing strategies and tactics in support of optimization and future decision making/planning across the portfolio of brands
Strong track record of initiating and managing cross-functional analytics, building relationships with stakeholders, and influencing decision makers to drive towards a consumer centric understanding & web experience
Communicating with and influencing cross-functional business partners, marketing analytics/data scientists, agencies, suppliers, and contractors to propel web/CRM/et al. optimization
Thrive in a high energy environment where tactical and strategic activities are expected to be driven in parallel.
Lead & produce integrated Brand Engagement Optimization Learning Agenda, define and evolve KPIs with internal and external partners
Lead and collaborate with internal stakeholders to drive integrated marketing/content KPIs, data infrastructure, tagging strategy and implementation development to ensure continuous improvements of consumer experience
Empower internal content strategy and operation groups with the necessary tools, skills, and capabilities to drive web measurement, insights, and optimization
Drive continuous evolution of best-in-class web analytics tools (current and prospective) and ensure integration across marketing analytics ecosystem
Champion and embed new tools, data & analytic capabilities. Structuring ambiguous problems and designing analytics focusing on human-centered insights that enable agile business decision-making
Provide consumer engagement/acquisition performance input in support of businesses 1P data strategy
Manage internal data management system and dashboards (update, edits, and build input), evolve capabilities, and influence usage in support of improving consumer web experience
Influence external partners’ tech capability evolution (API, Clean Room, expand data sharing, et al.)
Influence external team to prioritize data source API build and improve ongoing data management
Proven ability at looking at solutions in unconventional ways. Sees opportunities to innovate and can lead the way. Explore and evangelize emerging Marketing Technology, Capabilities and Lexicon
Maintain ongoing expertise on marketing/website/CRM technologies around targeting, analytics, data management and visualization, social monitoring, and search
Stay at the cutting edge of the analytics data, platforms, methods & process innovations as the world evolves around more granular data and higher consumer expectations Assess and recommend new tools, technologies and skillsets that meet business needs
Support the evolution of the current architecture environment to drive future capabilities, capacity, and scalability
Influence the long-term vision and architecture for the data pipelines, and data management required to provide high-scale and high-integrity solutions that meet the dynamic, complex global data needs of Brand Engagement Content and Marketing Teams
What we look for:
Education and Experience
Bachelor’s degree in web analytics, marketing, economics, or relevant quantitative fields or 9 plus years of relevant experience
5+ years of relevant experiences with graduate degree.
Proven experience in data driven Web/CRM analysis, application, and associated technologies that enable media and digital strategies
Apart from the Quantitative skills captured in Education and Experience, the candidate need to demonstrate strong core skills in the following areas:
Effective and Persuasive Communication
Interpersonal and Collaborative Team Skills
Project Management skills focusing on results and attention to details
Planning & Organizing and ability to manage multiple projects
We seek out and celebrate diverse backgrounds and experiences, and we know you don’t need a degree to succeed. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here (https://www.thecloroxcompany.com/company/our-people/inclusion-diversity/) .
Benefits we offer to help you be well and thrive:
Generous 401(k) program in the US and similar programs in international
Health benefits and programs that support both your physical and mental well-being
Flexible work environment, depending on your role
Meaningful opportunities to keep learning and growing
Half-day Fridays, depending on your location
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
Learn more about:
Working at Clorox (https://www.thecloroxcompany.com/careers/working-at-clorox/)
Inclusion & Diversity (https://www.thecloroxcompany.com/who-we-are/our-people/inclusion-diversity/) .
For more information, visit TheCloroxCompany.com , including the Good Growth blog, and follow the company on Twitter at @CloroxCo
The Clorox Company and its subsidiaries is an EEO/AA/ Minorities/Women/LGBT/Protected Veteran/Disabled employer. You may view the Equal Employment Opportunity is the Law notice (https://www.dol.gov/agencies/ofccp/posters) by clicking on it.
Clorox is committed to providing reasonable accommodation for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodation due to a disability, contact us at People (email@example.com) @clorox.com . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions/ application statuses.
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