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KPMG Web Content Manager - Adobe Experience Manager in Boston, Massachusetts

Business Title: Web Content Manager - Adobe Experience Manager

Requisition Number: 83721 - 39

Function: Business Support Services

Area of Interest:

State: MA

City: Boston

Description:

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Working Mother Magazine, Diversity Inc. and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking a Manager, Web Content to join our Marketing organization.

Responsibilities:

  • Evaluate Website content across all Lines of Business and to identify pages that should be updated or improved, including content brevity, currency, relevance, compliance with Brand guidelines, proper use of images, charts, video assets and podcasts; Assure conformance with best practice guidelines on use of Adobe Experience Manager (AEM) templates and components

  • Guide marketing stakeholders to collaborate with copywriters to create new content that is compelling, relevant and aligned with the new approach/style of the new website; Identify areas for improvement relating to customer experience and collaborate with stakeholders to help assure their web pages are meeting their business objectives (including specific measurable KPIs)

  • Drive the Firm's efforts to identify and migrate existing high-value content from the existing website to a new site under development - working with a team of user experience/wire framers, copywriters, SEO consultants and AEM authors

  • Work with internal marketing stakeholders to make them aware of areas for improvement and assist the process for remediating identified areas of concern by providing Web best-practice and identifying similar pages that represent a better user experience

  • Assist with creating, implementing and managing a governance process of all content being created on the site - assuring conformance with approach/objectives, back-end content tagging and copying; Periodically check-in on progress and assure that improvements are being made to the pages in question

  • Assure compliance with web page accessibility, risk, copyright, privacy standards and regulations; Incorporate SEO techniques for page titles, section headers, tags and critical body copy to assure the webpages are following SEO best-practice

Qualifications:

  • Minimum five years digital marketing experience; minimum two years in a Web Content role preferably with Adobe Experience Manager (AEM)

  • Bachelor's degree from an accredited college/university

  • In-depth knowledge of best SEO practices and tools

  • Excellent writing, proof-reading and editing skills with attention to detail

  • Creative thinker and problem solver with excellent interpersonal and communication skills

  • Team player; collaborative professional with strong organizational and time-management skills

KPMG LLP (the U.S. member firm of KPMG International) offers a comprehensive compensation and benefits package. KPMG is an affirmative action-equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link ( https://assets.kpmg.com/content/dam/kpmg/us/pdf/2018/09/eeo.pdf) contains further information regarding the firm's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please.

At KPMG, any partner or employee must be fully vaccinated or test negative for COVID-19 in order to go to any KPMG office, client site or KPMG event. In some circumstances, individuals who are not fully vaccinated may also be required to have a reasonable accommodation to not be fully vaccinated for COVID-19.

GL: 4

GF: 15311

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