TrueSense Marketing Vice President of Strategic Planning in Boston, Massachusetts
The Vice President, Strategic Planning provides data-driven, insights-based advice to our nonprofit clients to drive forward the success of their multichannel fundraising programs. This role is hands-on with the data and leverages the data to deliver analysis, planning, monitoring and investment recommendations across a small portfolio of agency nonprofit clients. In this role, the successful candidate will inform media investment, creative testing, audience targeting, and channel mix to drive value in pursuit of the clients? fundraising strategic goals.
Vice President, Strategic Planning is additionally responsible for ongoing collaborative work with our digital and traditional media, data and advanced analytics, creative studio, and account management teams.
In this role you will demonstrate an expertise and level of comfort deriving actionable insights from donor portfolio, channel-based, audience-based, and value-based data sets. Familiarity with nonprofit industry traditional six-lifecycle donor evaluation frameworks is a plus.
Analyzes donor file dynamics to generate insights and recommendations that will help guide clients in pursuit of achieving their growth goals.
Prepares and works with TSM?s proprietary tools: Donor Health Index, long-term value, donor migration, Pipeline DHI, as well as our suite of measurement solutions for assessing the effectiveness of touchpoints across a variety of channels.
Ability to use their understanding of various channel capabilities, investment in those media, and expected returns to create forecast scenarios that reflect the long-term impact of current year (Pro Forma) as well as the impact these scenarios will have on the future-state.
Analyze campaign performance and campaign tests to generate insights and recommendations that will help clients? improve fundraising results. This includes direct mail, email, social, search, DRTV, and other non-traditional media formats.
Works with the Creative Director to align strategic goals with creative interpretation/execution.
Ensures the accuracy of work product and documents logic/assumptions.
Develops the strategic narrative that helps clients understand where they?ve been, what?s happening currently, where they can go and how.
Completes ad hoc projects to dig deeper into the data to address pressing performance inquiries.
Plays a leadership role in internal meetings as well as client meetings.
Shapes the dialogue around strategic goals and influences internal and external stakeholders.
Position Requirements (Knowledge, Skills and Abilities):
Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
Computer Proficiency - Strong computer skills including all Microsoft products (Outlook; Excel; Word; PowerPoint)
Job Specific Programs as Applicable: Microsoft Excel, Microsoft Power BI, Microsoft PowerPoint, Microsoft Word, Microsoft Outlook, Adobe Writer/Reader, Tableau, Google Analytics. Having a working knowledge of database structure, a general understanding of predictive modeling and Photoshop a plus.
Congeniality - Positive attitude, not easily discouraged, open to alternative views, accepting of coaching/peer input, and copes well even under pressure.
Customer Service - Anticipates the needs of others as well as clients, acts upon those needs appropriately, and help remove barriers to excellent customer service.
Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategy, and tactics.
Innovation - Pursues better ways of getting things done, models breakthrough thinking, acts as a change agent, and helps others manage through change. Ultimately translates the department vision into actionable plans and creates enthusiasm about the future of TrueSense.
Modeling - Acts as a role model for others and actively participates in the development and mentorship of teammates/direct reports; positively influences others while providing motivational support and direction where needed.
Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
Problem Solving - Digs in to problems, investigates all aspects, gathers facts, and recommends solutions.
Professionalism - Is visible with a positive presence, is ethical, and highly professional.
Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.
Team Mentality - Works in a coordinated effort with other members of the team in order to achieve overreaching goals, models collaboration, instills effective team membership in others, and allows for flexibility in how work is accomplished.
Education and Experience:
Bachelor?s degree required in Mathematics, Marketing, Social Science or a related field, Master?s degree preferred.
10+ years of experience in a role with a heavy data analysis focus in direct-response marketing and or financial planning.
Prior experience in an agency or consulting firm preferred.
Demonstrates an ability to be a data storyteller ? taking complex quantitative concepts and spinning them into compelling marketing strategies