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Downeast Cider House vice president of customer business development in Boston, Massachusetts


Founded at Bates College in Maine in 2011, Downeast Cider is now the #1 craft cider in the U.S. and #2 hard cider in America. Celebrating our 11th year, our small business has now grown to over 100 employees, and with it are growing roles across departments.

Downeast is the #1 cider in Massachusetts with a portfolio of year-round and seasonal ciders available from Virginia to Maine to Colorado and various states in between.

We make all of our own cider at our unfiltered cider house in East Boston.

Vice President of Customer Business Development:

The VP of Customer Business Development (CBD) will lead our growing CBD team. Scope of the job includes but is not limited to: customer marketing, trade marketing, sales operations, sales planning, category management, sales reporting and analysis. This role reports directly to the Chief Operating Officer, and is a member of the Leadership Team (LT).


Bring the marketing plans to life by developing the sales strategy for the organization

  • Work side-by-side with VP, Sales and COO to develop unified sales strategies and an overall strategic plan for the sales organization

  • Work closely with the marketing team to ensure the marketing strategy and plans are brought to life for the customer throughout the various levels of the sales organization

  • Determine the vision and resourcing of the center necessary to increase effectiveness in the field (e.g., in-store execution, customer relationships, etc.)

  • Identify new ways of doing business and resource sales support organization appropriately - ensure we evolve organization to match evolution of retail landscape

    Lead and be accountable for the success of the Sales Planning organization

  • Own Sales and Operations Planning process ensuring accurate demand plans, and driving forecasting excellence

  • Establish clear expectations and timeline to develop best-in-class sales and customer planning process

  • Align optimal processes, technology, and capability to drive improvement in planning process and execution

  • Create linkage among field sales, home office planning, demand planning, and finance to support monthly processes

    Lead and be accountable for the success of the retail organization

  • Ensure that retail group effectively delivers on in-store execution

  • Support team in building organization strategy, objectives, and tools

    Lead and be accountable for the success of enabling the sales organization

  • Ensure that the best tools, training, and resources are available to the sales organization bringing to life the marketing strategy (across disciplines- key account management, category, etc.)

    Transfer knowledge to the sales organization

  • Leading the creation and analysis of monthly reporting in the form of monthly commercial meetings, monthly reporting on field sales/operations

  • Developing customer-ready sales tools working to bring the marketing plans to life with a store-back marketing approach from ABPs to Key Account/Chain development to Sales Materials

  • Develop Commercial Action Statements to analyze and interpret sales activities to understand the ROIC, weak points, pressure points, opportunity areas, and recommendations

    Lead strategic projects and engage across businesses

  • Build a transversal perspective (cross-category, cross-channel) and build connections across the business

  • Lead strategic projects and ensure that results are carried through the go-to-market organization

    Manage non-customer facing sales needs

  • Identify opportunities for salesforce automation and establish cross-functional teams to tackle these technology projects

  • Document sales processes (ways of working) and sales roles and responsibilities to ensure sustainability and consistent approaches across the organization

  • Create processes so that learnings and best practices from all field teams are being compiled and analyzed in their respective centers of excellence

  • Manage/monitor quantity and quality of requests for information from the center to the field and vice-versa to minimize non-value-added activity

  • Build tangible processes and tools that provide critical communication linkages within sales (i.e. between sales support functions and sales field teams) and with cross functional departments (i.e. between sales and marketing or finance)

  • Guide the implementation of the sales calendar and communication to ensure that lead-times and key dates are known throughout the org

    Manage and Build the team

  • Build and maintain strong culture within team

  • Set and communicate clear objectives for the team and individual team members

  • Deploy team talent appropriately to build strong capabilities and performance

    Grow your people

  • Identify, recruit, and retain a balanced and diverse team based on member/candidate strengths and role fit supported by relevant knowledge, skills, and experience

  • Work with Sales Training team to identify and address individual development needs of team (technical and analytical) skills

  • Provide the foundation for team effectiveness by creating and maintaining team processes

  • Apply training and coaching effectively for individual and team development

  • Complete performance evaluations for direct reports.


  • Bachelor’s Degree required; MBA preferred

  • Minimum of 10 years of experience in CPG Sales or related functions, including trade marketing, sales planning, direct customer selling experience, and Category Management or Shopper Marketing

  • Excel expert, PowerBI experience preferred

  • 7+ years in a team leadership role

  • Demonstrated ability to achieve breakthrough results through the course of work

  • Strong team leadership and management skills - demonstrated ability to attract, develop, and maintain high performers

  • 25% travel; Boston-preferred, East Coast mandatory (Boston, NYC, Philadelphia)


  • 401k with company match

  • health & dental insurance

  • company provided short term disability

  • voluntary long term disability & life

  • unlimited paid time off

  • pre-tax commuter benefits

  • a voice in the direction of the company

  • cider (how big is your fridge?)

    To apply, please include a one-page cover letter explaining why this post speaks to you. Drop the “to whom it may concern” and give it to us straight - why you?

    we like to hire the way we like our cider; unfiltered. with the understanding that we can learn and grow from each other’s differences, we are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or anything else that makes us who we are.

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