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Life is Good Vice President of Brand Marketing in Boston, Massachusetts

We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership, and creative know-how to fuel the growth of our community and business.

We’re scrappy and powered by optimism. You do your best work with your sleeves rolled up, leading people and driving your big ideas forward while managing workload and process.

If your experience includes hands-on leadership of a growing consumer-centric brand, marketing partnerships, campaign strategies, community expansion, and creative output (video, copy, photography, graphics, and more), we want to hear your story.

(If not, we love knowing you're interested and it's best to wait for something that’s a better fit for you.)


  • We are working remotely until at least September 2021 to ensure the health and safety of our team. The role is based in Boston and is not remote long-term.

  • We chose the questions on this application with great care. If you don't answer them, we’ll assume you're not serious about joining the team.


You lead the growth of our community while deepening its shared belief in the power of optimism. You activate this community to share inspiration that positively impacts the lives of millions. You ensure our brand story is authentically told to a broad audience through compelling content, social media, brand partnerships, and all customer touchpoints. In doing so, you play a central role in driving the accelerated growth of our business.



Essential Duties and Responsibilities

  • Represent the brand and consumer voice as we accelerate our transition to a consumer centric, close to market business model

  • Lead your team to provide effective brand strategies to ensure all our business units thrive:, wholesale and licensed partnerships

  • Measurably and substantially grow our brand awareness, community and business

  • Develop and execute innovative, authentic strategies to broaden the demographic composition of our customer base

  • Develop and execute a content strategy to ensure that the depth of the brand and the work of our Kids Foundation are well-known and understood

  • Be the gatekeeper of the brand and brand voice across the organization

  • Manage and care for our community of optimists by rewarding loyalty and improving overall brand experience

  • Identify, secure and nurture successful long-term brand partnerships that elevate the brand and expand our audience

  • Create and execute go-to-market strategies that ensure a cohesive brand message and story across all distribution channels

  • Develop, manage and allocate the marketing budget in order to meet short and long-term strategic objectives

  • Lead the team responsible for creative services, social strategy, brand promotions and partnerships, public relations and media partnerships

Your Experience and Qualifications:

  • You have delivered proven results leading, growing and transforming brands

  • You are known as a storyteller and assertive brand advocate

  • You have a keen, well-respected creative eye and can give on-brand creative input

  • You have effectively used social media channels, created powerful content and developed innovative partnerships that grew, elevated and transformed brands

  • You have effectively managed multiple priorities in a fast-paced environment

  • You are known as an inspiring leader who expertly selects and grows diverse and talented teams

  • You bring 10+ years of relevant experience

Your Personal Attributes

  • You believe passionately in and have a deep understanding of our mission and the Life is Good Superpowers

  • You have left and right brain balance

  • You are equally adept at analytics and creative process

  • You are entrepreneurial, resourceful and proactive

  • You have the desire and ability to think and act both strategically and tactically

  • You are skilled and comfortable working independently and as part of a team of dynamic creative professionals

  • You are known for your ability to give and receive feedback thoughtfully and constructively

  • You have been successful at cultivating highly collaborative internal and external relationships

  • You rely on your natural leadership, people and project management, organizational and communication skills to get results quickly


  • You and your team meet your annual goals – increasing awareness, consumer knowledge of the brand, and revenues - within budget and timelines

  • You have developed and managed new brand partnerships, content platforms and media opportunities that greatly extend brand reach and reinforce brand depth

  • You have led a meaningful shift in the demographic composition of our community

  • You are viewed as an innovative, progressive brand strategist

  • You are a go-to-resource for the voice of the brand

  • You are considered a cultural leader at Life is Good

  • You are known for highly effective, collaborative relationships with your peers


We are working remotely until at least January 2021. When we're together, we're located in the innovative Fort Point neighborhood. You'll be involved in growing our social mission through the Life is Good Kids Foundation. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the cause of your choice) and Family Time.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.