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Publicis Groupe Vice President Group Director, Brand Strategy (Sports Sponsorship) in Boston, Massachusetts

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Job Responsibilities:

As Vice President/Group Director, you’ll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our ideas and our creative work.

Day to day, you’ll be tasked with:

  • Partnering with the Creative Director and providing inspiration for the Creative Department

  • Leading the charge to create and champion our own original organizing ideas, and reducing our reliance on activating those of other agencies

  • Managing and mentoring mid-level planners and rising Brand Strategy talent

  • Serving as both an anchor and springboard for the other strategic capabilities: Marketing, Media & Strategy & Analysis

  • Acting as Guardian angel for Relationship Leads, a trusted partner to Clients, and an ally for New Business


We’re looking for a Vice President/Group Director with outstanding experience that includes:

  • A four year college degree and 8 to 12 years of experience in account planning/brand strategy, preferably in an advertising agency

  • A knack for finding ‘real’ insights and presenting them in a way that inspires creative

  • Keen ability to navigate originating ideas/brand experiences

  • A collaborative spirit, shepherding solutions through with other strategists and agency partners

  • Willingness to roll up the sleeves to help bring great ideas to life

  • Proven influence at the CMO level and beyond

  • What we are looking for:

  • A proven track record in developing strategies for sports brands, major sports events and large integrated sport sponsorship activation campaigns (think Olympics, World Cup, European Cups, Superbowl, etc.) that resonates deeply with the sport target audience and aligns with the brand's overall strategy and objectives.

  • Experience in identifying consumer insights, through surveys, focus groups, data analysis, and other innovative methodologies, and transforming them into inspiring creative briefs that lead to groundbreaking sport centric work.

  • Passion for and thought leadership in the sports marketing / sports campaign landscape to identify, and socialize internally and externally, trends, innovations, and best practices that can represent opportunities for the brand.

  • A close partner for account management, creative, and other teams within the agency to provide guidance and support, ensure alignment and best integration of strategy across all channels (and across projects)

  • Persuasiveness and the confidence to excite clients to buy into powerful ideas

  • A reputation for being exceptionally insightful, enterprising, articulate and convincing

  • The wisdom and patience to not try and boil an ocean: This is about changing a large business from within

  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Got what it takes? We’d love to hear from you.

Additional Information

Digitas is an equal opportunity employer.