EY Technology, Innovation & Platform Marketing Leader - Financial Services Organization in Boston, Massachusetts
Technology, Innovation & Platform Marketing Leader - Financial Services Organization
Core Business Services
Requisition # UNI00HNJ
Post Date Mar 26, 2021
Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.
As an Associate Director in the Marketing function of EY’s Americas Financial Services Organization (FSO), you will help strategically position our story and technology platform offerings within financial services across Banking & Capital Markets, Wealth & Asset Management, and Insurance. You will be a critical part of a team that supports revenue growth and builds brand performance for our technology offering coupled with our advisory expertise and experience.
Your key responsibilities
Using domain and technology expertise as a foundational basis, this role successfully conceptualizes and executes integrated marketing campaigns with a focus on business outcomes. Through advocacy and building consensus with stakeholders in the practice, you will lay an essential role in helping meet marketing objectives and achieve revenue goals by coordinating integrated marketing, branding and communications activities, including the creation, management and deployment of thought leadership, marketing content, media relations, client events/sponsorships and digital marketing. While part of the larger marketing team, this role drives and supports the development and implantation of marketing strategy and supporting initiatives for our Americas FSO cross-sector technology practice. In this role, you will be working with a myriad of practice leaders.
Skills and attributes for success
Success in this role will be both strategic and tactical with the delivery of comprehensive, world-class marketing and communication programs that deliver measurable results. Achievements will be measured through means such as EY’s global brand survey, program usage and engagement, as well as influence on sales pipeline and metrics.
To qualify for the role, you must have
Demonstrated experience in developing and executing go-to-market strategies for technology solutions in financial services
Deep understanding of the Financial Services market as well as existing and emergent technologies across the enterprise
Thorough ability to conceptualize and deliver the full marketing mix including (but not limited to) messaging, PR, social, content across the client lifecycle, events, and digital marketing
Critical thinker who is versed in optimizing strategy, messaging, and tactics based on market needs
Effectively manages projects by developing work plans, obtaining approvals, estimating and tracking resource requirements and communicating with stakeholders
Experience at being adept in a matrixed organization developing B2B go-to-market strategy for technology solutions
Collaborator versed in building deep working relationships with peers and other internal network resources and engages with leaders effectively
An influencer who can negotiate and impact leadership decisions
Excellent analytical and critical thinking skills and mental agility
Excellent written and verbal communication skills, including proficiency in converting complex technical concepts into compelling market messages
Excellent organizational, time management skills and interpersonal skills
Experience in managing projects and forming virtual teams working with various functions (i.e. marketing, BD, sales, etc.)
Self-motivating, able to assume responsibility and work autonomously in a professional manner
Proficiency at effectively managing multiple, complete and time-sensitive projects
Enable and demonstrate innovative thinking and follow through to action
Effectively drive and support multiple initiatives simultaneously
A minimum of 12 + years of related work experience. High technology marketing experience desired
Bachelor’s degree; MBA preferred
Demonstrated ongoing professional development preferred (i.e. certifications, badges, In Design Thinking, Agile, etc.)
Ideally, you’ll also have
Ability to build and drive integrated, multi-channel marketing and communications programs that align with overall strategy
Adept at working closely with subject matter experts, manage the development and distribution of thought leadership content including white papers, surveys, research as well as digitally forward assets
Ability to direct and oversee the development of tactics for major events and industry conferences, digital and social media campaigns, website optimization, advertising, media relations, industry analyst relations and the defined outputs
Support a high performing team – work closely with team members to support programs that are meeting strategic business objectives
Support management of campaign budget, track the return on investment (ROI) activities, suggest adjustments marketing and communications programs based on effectiveness and provide reports and status updates to leadership as required
Serve as part of the wider marketing team to drive performance goals and assist with the delivery of a global integrated marketing strategy and plan
Ability to maintain up-to-date knowledge on technology, brand, marketing, and communications issues and trends, as well as market issues in Financial Services
What we are looking for
We are looking for individuals that have a strong business acumen and personal leadership. Innovative, creative thinkers who are strategic, collaborative and consultative and who can bring a fresh perspective will thrive in this environment.
What working at EY offers
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. In addition, our Total Rewards package includes medical and dental coverage, both pension and 401 (k) plans, a minimum of 18 days of paid time off with additional time based on your level and years of service plus 12 observed holidays, and a range of programs and benefits designed to support your physical, financial and social well-being.
As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. So that whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
Join us in building a better working world / make your mark / build your legacy with us / apply now
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