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Humana Stars Marketing Strategy Lead - Louisville, KY in Boston, Massachusetts

Description

The Care Marketing and Health Quality and Stars teams are focused on the well-being of our members, and we believe there’s a role for us to play as a well-being partner who will empower customers to live a life that’s healthy, active, and rewarding. We are looking for a Care Marketing Lead who can successfully develop and optimize targeted marketing campaigns that will engage members to help them improve their health behaviors.The Health Quality and Stars Marketing Lead will work side-by-side with our Stars and Marketing partners to identify business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, lead the marketing team through flawless execution, and measure success so we can continuously improve our efforts.The ideal candidate will have 3-5 years of experience leading direct marketing or digital marketing initiatives, will have demonstrated examples of leveraging analytics and statistical modeling to improve campaign performance, and will have experience leveraging multiple communication channels (direct mail, live agent, digital messaging, etc.) to drive customer engagement.

Responsibilities

As a Stars Marketing Lead you will:

  • Lead a portfolio of member engagement marketing campaigns and initiatives by bringing together a cross-functional team of strategists, data analysts, communication channel owners, and other partners.

  • Develop data-driven engagement marketing strategies as the result of analysis based on existing customer characteristics, campaign performance, and knowledge gathered from analytics and research.

  • Build strong working relationships with business stakeholders in a matrixed environment, actively participating with line of business leaders to impact the revenue and growth dynamics of Humana’s businesses.

  • Identify, analyze, evaluate, and prioritize business opportunities using historical campaign performance, statistical modeling, consumer analytics, and competitive intelligence.

  • Use your problem-solving skills, be organized, and show attention to detail while managing multiple high-profile programs.

  • Continuously improve our campaigns by taking advantage of new communication channels, technologies, and an evolving marketing platform.

First Year Success Factors

  • Team members of the projects you lead are engaged, efficient, and productive.

  • Campaigns in your portfolio show measurable improvements and are acknowledged by others as being well-managed and effective.

  • You are recognized within Consumer Group and Pharmacy as a leader who gets results.

  • You have developed effective partnerships with internal business partners and coworkers.

Role Essentials

  • 3-5 years of experience driving campaign response or lifecycle management through direct marketing or digital marketing

  • Demonstrated leadership ability

  • Experience optimizing marketing activities by leveraging analytics, conducting controlled tests, and applying insights to improve performance

  • Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects

  • Demonstrated ability to develop strategies that achieve business goals

  • Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)

  • Clear and concise oral and written communication skills

Role Desirables

  • Bachelor’s Degree in marketing, communications, business or related field

  • 3-5 years of experience managing a team of direct reports

  • Experience working with clients to deliver solutions that meet their needs

  • Knowledge of healthcare, pharmacy and/or clinical concepts and conditions

Additional Information

  • This role reports to the Director of Stars Care Marketing, within Marketing.

At Humana, we know your well-being is important to you, and it’s important to us too. That’s why we’re committed to making resources available to you that will enable you to become happier, healthier, and more productive in all areas of your life. If you share our passion for helping people, we likely have the right place for you at Humana.

Scheduled Weekly Hours

40

About Us

Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Equal Opportunity Employer

It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailboxtasrecruit@humana.com for assistance.

Humana Safety and Security

Humana will never ask, nor require a candidate provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact mailboxtasrecruit@humana.com to validate the request.

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