Humana Stars Marketing Strategy Lead - Louisville, KY in Boston, Massachusetts
The Care Marketing and Health Quality and Stars teams are focused on the well-being of our members, and we believe there’s a role for us to play as a well-being partner who will empower customers to live a life that’s healthy, active, and rewarding. We are looking for a Care Marketing Lead who can successfully develop and optimize targeted marketing campaigns that will engage members to help them improve their health behaviors.The Health Quality and Stars Marketing Lead will work side-by-side with our Stars and Marketing partners to identify business goals for our messaging campaigns, develop data-driven strategies to meet those objectives, lead the marketing team through flawless execution, and measure success so we can continuously improve our efforts.The ideal candidate will have 3-5 years of experience leading direct marketing or digital marketing initiatives, will have demonstrated examples of leveraging analytics and statistical modeling to improve campaign performance, and will have experience leveraging multiple communication channels (direct mail, live agent, digital messaging, etc.) to drive customer engagement.
As a Stars Marketing Lead you will:
Lead a portfolio of member engagement marketing campaigns and initiatives by bringing together a cross-functional team of strategists, data analysts, communication channel owners, and other partners.
Develop data-driven engagement marketing strategies as the result of analysis based on existing customer characteristics, campaign performance, and knowledge gathered from analytics and research.
Build strong working relationships with business stakeholders in a matrixed environment, actively participating with line of business leaders to impact the revenue and growth dynamics of Humana’s businesses.
Identify, analyze, evaluate, and prioritize business opportunities using historical campaign performance, statistical modeling, consumer analytics, and competitive intelligence.
Use your problem-solving skills, be organized, and show attention to detail while managing multiple high-profile programs.
Continuously improve our campaigns by taking advantage of new communication channels, technologies, and an evolving marketing platform.
First Year Success Factors
Team members of the projects you lead are engaged, efficient, and productive.
Campaigns in your portfolio show measurable improvements and are acknowledged by others as being well-managed and effective.
You are recognized within Consumer Group and Pharmacy as a leader who gets results.
You have developed effective partnerships with internal business partners and coworkers.
3-5 years of experience driving campaign response or lifecycle management through direct marketing or digital marketing
Demonstrated leadership ability
Experience optimizing marketing activities by leveraging analytics, conducting controlled tests, and applying insights to improve performance
Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
Demonstrated ability to develop strategies that achieve business goals
Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)
Clear and concise oral and written communication skills
Bachelor’s Degree in marketing, communications, business or related field
3-5 years of experience managing a team of direct reports
Experience working with clients to deliver solutions that meet their needs
Knowledge of healthcare, pharmacy and/or clinical concepts and conditions
- This role reports to the Director of Stars Care Marketing, within Marketing.
At Humana, we know your well-being is important to you, and it’s important to us too. That’s why we’re committed to making resources available to you that will enable you to become happier, healthier, and more productive in all areas of your life. If you share our passion for helping people, we likely have the right place for you at Humana.
Scheduled Weekly Hours
Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
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