Under Armour, Inc. Sr. Professional, Marketing Analytics (REMOTE) in Boston, Massachusetts
Sr. Professional, Marketing Analytics (REMOTE)
Date: Apr 26, 2022
Location: Remote, US
Company: Under Armour
Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.
The Senior Professional, DTC Marketing Analytics is responsible for supporting the Direct-to-Consumer Marketing Team in promoting the Under Armour brand across our DTC channels (Brand Store, Factory House and Ecommerce) through data driven insights, recommendations and reporting. This role will focus on DTC customer insights, marketing promotion analysis and onsite/instore marketing creative testing.
Essential Duties & Responsibilities
Gathering information and examining trends to help develop successful DTC marketing plans
Analyze DTC consumer data to provide a consistent view of our consumers and their purchasing habbits across DTC channels
Analyze marketing promotion data to assess the success of our different promotions across DTC channels
Lead onsite and instore creative content testing
Channel activation and impact measurement
Work cross-functionally with Retail, Ecommerece, Finance, Marketing and Global teams to better drive and inform DTC marketing
Make insights driven recommendations on improving marketing performance
Partner with Analytic teams around the company to improve data sourcing and share best in class practices
Participate in all financial planning routines and partner with Marketing finance.
Create and maintain reports, dashboard & presentations on marketing performance, customer trends, market trends, and competitive activities and communicate the results of analysis in a clear and effective manner
Prepare Weekly, monthly, quarterly, and annual reports on all of the aforementioned activities and their results
Qualifications (Knowledge, Skills & Abilities)
Ability to organize data, unearth insights and turn them into best practices
Ability to identify and resolve problems in a timely manner; gather and analyze information skillfully; develop alternative solutions; work well in group problem solving situations
Experience with Adobe Analytics (or Google Analytics) highly preferred
SQL proficiency required
Experience in Tableau visualization
Ability to think consumer-first, distill insights and drive relevant strategies that drive the DTC business
Detail oriented, strategic thinker that focuses on the bigger picture
Excellent verbal/written communication skills
Autonomous, self-starter, and entrepreneurial
Education And / Or Experience
Bachelor's Degree Preferred
3-5 Years' Experience
- This position is fully remote.
- No relocation provided.
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .
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