Job Information
AMP Agency Sr. Product Marketing Manager in Boston, Massachusetts
Sr. Product Marketing ManagerAMP Agency is looking for a Sr. Product Marketing Manager to help drive multi-channel,data-driven, marketing programs for our clients - some of the largest and most exciting brandson the planet.
This is a critical tactical and strategic role, working closely with the account management andanalytics teams, driving strategy, execution, and day-to-day success with cross-channelmarketing campaigns.
This position is perfect for anyone who has an explorative spirit, a passion for technology anddata, and is seeking an agency environment that combines a start-up mentality with thesupport, resources and backing of a 20+ year leading digital agency.
You are...
Leadership:
Someone who can work effectively with complex, fast moving, cross-departmental team
Someone who excels at organizational empathy and managing internal and external
expectations - and adept at working with organizational ambiguity
Someone who has a passion for project management and detail-driven
schedule/process development
Someone who can translate business problems into strategic recommendations
Someone who is capable of communicating clarity to stakeholders - an exceptional communicator, both written and oral, with experience presenting to executive levels
Product Marketing Management / Marketing Strategy:
Someone who understands development and execution of integrated marketing
strategies, including digital marketing programs across display, search, web, mobile, and social channels
Someone who with a track record of collaborating with Data Science & Analytics teams
Someone who can deeply understand, appreciate, and influence brand insights,
customer segmentation, and target needs to assist in the development of thoughtful and
strategic marketing plans and executions
More than the sum of your parts:
Someone who possesses tenacious attention to detail and a passion for data-driven and
customer-centric problem solving
Someone with drive and positivity to motivate people and get things done across
groups, teams, KPIs, time zones, etc.
The responsibilities you will have:
You will serve as an active partner with Data Science & Analytics, organizing and coordinating projects and programs for integrated-marketing campaigns - including managing priorities, schedules, and deliverables
You will partner with AMP’s Analytics team to thoughtfully report on digital KPIs while making actionable recommendations
Support the team in new business opportunities as needed
Experience/Skills:
Experience as Product Marketing Manager at a large technology company
Experience collaborating with AI and data science teams
Experience with performance marketing, testing strategies, and optimization of landing
page experiences
Strong understanding of digital marketing channels including email, social, display,
search, and an understanding of CDPs
Additional Requirements:
Flexibility with working hours to accommodate west coast clients
Once travel restrictions are lifted, expected to travel to Seattle 1-2 times per quarter
About AMP Agency
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York,Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioralscientists and media experts that focus on creating contextually relevant consumerengagements across digital and physical brand experiences. We employ an "Insights Inspired,Results Driven" approach to design end-to-end marketing solutions for the brands with whichwe partner.
AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunityemployer and encourages people from all backgrounds and experiences to apply. AMP Agencydoes not discriminate on the basis of race, national origin, gender, gender identity, sexualorientation, protected veteran status, disability, age or other legally protected status. Weprohibit harassment of applicants and employees based on any of these protected categories.
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