Thermo Fisher Scientific Sr. Product Marketing Manager, Global Services in Boston, Massachusetts
The Sr. Manager, Service Marketing builds and be responsible for the implementation of the global service portfolio strategy and road map; planning and execution throughout the lifecycle of each service offering to drive service sales growth, including: collecting and prioritizing market requirements for services, defining the vision of our service offerings, and working closely with R&D, engineering, sales, marketing and all support functions to ensure financial and customer happiness goals are met.
Essential Job Functions and Accountabilities:
Portfolio Development & Management
Actively participate in NPI process for new products (instruments/systems) to ensure products are being crafted with serviceability in mind.
In collaboration with Product Managers, conduct, analyze and use Voice of Customer (VoC) research to develop and price service offerings.
Operationalize offerings, including close partnership with Legal on Terms and Conditions, Finance on portfolio gross margins and operations for part numbers and descriptions.
Work with Downstream Marketing to develop marketing materials such as brochures, webpages, videos, etc.
Direct Service Parts Manager to set and lead pricing strategy for all service offerings, spare parts, and billable services
Revenue & Metrics Tracking
Act as lead point of contact for services bookings, revenue forecasting and critical metric tracking
Provide weekly/monthly/quarterly performance updates to sales, service, marketing teams and BU Leadership Team
Represents the Service team at bookings and revenue OSM sessions
Directly run the global Service Sales Reps team to ensure that they are delivering results that meets or exceeds target.
Define critical metrics and ensure accurate pipeline management to improve sales efficiency
Conduct training for sales and service team on new service offerings; make joint sales calls with regional instrument sales managers and leaders to present service capabilities to key customers
Understand markets we sell our products and services in and competitors
Work closely with the Director of Service and EPM Marketing Team to help develop service global strategic plan and annual operating plan.
Work on division level projects including service portfolio harmonization, technology and portfolio roadmaps, service website development & management, competitor analysis, etc.
5 plus years demonstrated experience preferably in a service product line management role
Strong project management skills and able to balance multiple and sometimes shifting priorities
Bachelor’s degree in Marketing or general Business Administration, MBA preferred
Organized, self-reliant and accountable
Excellent written and verbal communication skills in English
Service Marketing, Service sales or experience working with Service teams
Ability to mentor and influence individuals at all levels of the organization
Experience with CRM, preferably Salesforce and ERP systems
Familiarity with software systems including Tableau, Eloqua, Adobe Analytics, SPSS/SAS and Adobe Creative Suite
Knowledge of the environmental and process monitoring industry is a plus
Thermo Fisher Scientific
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