Microsoft Corporation Sr. Product Marketing Manager - Analytics in Boston, Massachusetts
The Cloud Marketing Data, AI & MR organization at Microsoft leads commercial marketing efforts across our Data, AI and MR solutions. This Product Marketing Manager role within the Analytics & Governance Marketing team will play a vital part in ensuring we continue to differentiate our solutions in the industry with programs, go-to-market strategies, and long-term marketing plans. As a Product Marketing Manager, you’ll partner closely with engineering, sales, partners, business planning, and other teams to build messaging and programs, and execute go-to-market plans that drive adoption and grow this very exciting market.
This is a unique and exciting opportunity for an experienced marketer to be embedded in Microsoft’s Analytics & Governance team. With our industry-leading offering, Azure Analytics and Microsoft Purview, are uniquely positioned to lead and expand this market with you as the architect of this key area of growth! We are looking for a product marketing leader who thrives on bringing marketing vision and structure to deliver innovative products and solutions to market and consequently grow our business.
The ideal candidate will be a high impact, high energy marketing professional and will be responsible for growing Azure Consumed Revenue (ACR) from on-premises customers and new customers in yet untapped industry markets. The candidate will drive the end to end GTM utilizing skills such as market and opportunity analysis, maturity and adoption technology curve modeling, business development, business models, partner marketing and development of compelling business value proposition.
This is a highly visible role in a here-and-now hot space that will require working closely with internal stakeholders, engineering, content SMEs, integrated marketing, area PMMs, account teams, technology specialist teams and partners to define, deliver, and streamline product content, marketing and communications. An ideal candidate for this role will have strong experience in product strategy and demonstrated experience in structuring marketing plans, product planning, and content development. You should be comfortable in a start-up environment, ready to take on multiple responsibilities, and adept at conceptualizing and achieving ambitious goals. Strong understanding of cloud technology, the analytics and governance market, outstanding communication skills, and bias for action are critical for success in this role. Must be obsessed with outside-in view of customer experience with both strategic and execution marketing chops.
Analysis of Customer and Market Signals
Leads engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources).
Develops insights from market or user research, competitive analyses, and market and industry trends to design Microsoft’s Go-to-Market strategies and create a differentiated value proposition.
Product Vision and Strategy
Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy.
Knows how to partner with Business Planning, Branding, and SWE to impact the roadmap and defines the metrics that capture the market and customer engagement opportunity.
Influence senior partners in delivering the right product experience in alignment with defined direction.
Determines the long-term market opportunities and breakthrough features. Establishes trusting relationships with stakeholders.
Value Prop Positioning, Messaging, Bill of Materials (BOM)
Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals.
Identifies key customer reasons to buy, retain, and grow, and creates customer messaging within customer teams.
Drives the development and framework of messaging and positioning with stakeholders and managers.
Creates demos to assist Go-to-Market and field teams.
Product Marketing and Business Performance
Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals.
Has a basic understanding of the multi-faceted drivers of product revenue and employs strategies across the entire market experience (price, channel, product, promotion, etc.) to meet revenue goals and make adjustments where needed to improve gaps.
Develops partnerships (e.g., Marketing, Partner, SWE, Design, Services, Sales) to lead and deliver differentiated customer value and company growth.
Drives initiatives and programs across teams to improve and meet organizational goals.
Shares demonstrated best practices to relevant stakeholders to improve product marketing and business performance.
Drives impact through other teams.
Required Minimum Qualifications
Bachelor's Degree in Marketing, Business or related field AND 5+ years’ experience in business
OR Master's Degree in Marketing, Business or related field AND 3+ years’ experience in business
OR equivalent experience.
Additional or Preferred Qualifications
Bachelor's Degree in Marketing, Business or related field AND 8+ years’ experience in business
OR Master's Degree in Marketing, Business or related field AND 6+ years’ experience in business
OR equivalent experience
5+ years of experience in product marketing, B2B sales, engineering, or technology marketing roles preferred
Deep understanding of the analytics and data governance market preferred
Experience in a B2B marketing role focused on running marketing campaigns and demand generation
Excellent oral and written communications abilities, and strong interpersonal skills including the ability to interact with technical and business leaders
Strong project management and organization skills
Ambitious self-starter, eager to dive right in and optimize the platform
Ambitious self-starter, eager to dive right in and optimize the platform
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (https://careers.microsoft.com/us/en/accommodationrequest) .
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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