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Chewy Sr Media Strategist in Boston, Massachusetts

Our Opportunity:

Chewy is looking for a passionate and business-focused Media Strategist to help drive effective campaign messaging and act as the connector between creative, brand, and performance marketing teams at our Boston, MA location.\u0026amp;nbsp; This candidate will work cross-functionally and take an agnostic approach in recommending the optimal messaging strategy, channel mix, and budget. If you are an experienced, independent, strategic, and creative thinker who is a strong team player with an outstanding work ethic, have excellent analytical skills and thrive in a fast paced, ever changing business environment we want to talk to you.

What You\u0026#39;ll Do:

  • Work closely with Campaign Managers, marketing leaders and other relevant stakeholders to develop an overall mass media strategy

  • Lead strategic planning initiatives based on consumer and marketplace analysis

  • Act as the key bridge between creative, brand, and media buying teams to implement the messaging and media strategy

  • Provide input to creative that will assist in driving impactful creative that aligns with business goals and consumer insights

  • Provide high level campaign roadmap to channel leads for consideration and execution

  • Recommend budget allocation, media cadence and timing to execute the strategy

  • Analyze 1st and 3rd party data to gauge overall campaign effectiveness and recommended in-market adjustments

  • Maintain ongoing communication with the channel leads to coordinate and report on campaign optimization actions and resulting performance to the marketing leadership

What You\u0026#39;ll Need:

  • 5+ years of media planning or advertising experience with a top advertiser (client side preferred)

  • In depth understanding of the mass media landscape

  • Ability to extract actionable insights from data analysis and translate them to tasks for both marketing and technical stakeholders

  • Translate business goals and synthesize them to an effective high level campaign messaging strategy

  • Ability to work collaboratively and cross-functionally in a fast-paced ever-changing environment

  • Highly organized and comfortable managing multiple work streams at once

  • Strong analytical skills

  • Experience in a high paced performance marketing role (at an e-commerce company preferred)

  • Position may require travel


Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. \u0026amp;nbsp; If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact\u0026amp;nbsp; \u0026amp;nbsp; To access Chewy’s Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here:\u0026amp;nbsp;