Thermo Fisher Scientific Sr. Market Development Manager (BioProduction) in Boston, Massachusetts
Senior Market Development Manager
Please note this will be a site based position
When you’re part of the team at Thermo Fisher Scientific, you’ll do meaningful work, that makes a positive impact on a global scale! Join 80,000 colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. You’ll find the resources here to achieve your career goals and help take science a step beyond by developing solutions for some of the world’s toughest challenges. This includes protecting the environment, making sure our food is safe, and helping find cures for cancer.
How will you make an impact?
The Sr. Market Development Manager will lead our global single-use bioprocessing portfolio. The successful candidate will set the strategic direction and tactical implementation of activities and results supporting key application areas and executing-to-plan in cross-functional teams.
What will you do?
Develop strategic, multi-channel integrated marketing plans for areas of responsibility, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs
Lead the development of messaging and creative content for specified applications and workflows for customers in biopharma/biotech segments, conveying strong value propositions and clear product differentiation
Acquire, cultivate and maintain customer advocates and identify collaboration opportunities to drive application content development; leverage partners to champion our solutions
Develop and implement engaging marketing campaigns to achieve measurable results
Collaborate and ensure alignment of marketing plans among Product Management, Regional Market Development, R&D, Commercial Leaders, and other collaborators
Successfully engage with advertising agencies and marketing program managers to deliver high-quality assets
Maintain campaign metrics dashboards to measure the effectiveness of marketing activities
Propose and complete customer and market research programs to provide key market insights and useful business outcomes
Maintain knowledge of the trends and competitive intelligence in the field
Partner with Product Management and Regional Market Development Managers to develop and deliver sales training and support materials
Handle marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs
Interact with varying levels of internal and external personnel, including direct customer communication, KOL engagement and management, and public presentation
How will you get here?
Bachelor's Degree is required, preferably in Bioprocessing, Biology or other life science field.
A degree in Marketing, Communications or Business, with previous work experience in biotechnology, medical devices, or pharmaceutical industry is also acceptable.
PhD, MS and/or MBA are desirable
Minimum 6 years of combined experience in marketing and life sciences
Experience in developing marketing campaigns for the biopharma/biotech market segment
Knowledge, Skills, Abilities
Self-starter and collaborative within project teams, and successful track record working in complex global, matrix environments, including leading expectations of multiple collaborators across business units and regions
Excellent written and oral communication skills including presentations to senior leadership and large audiences
Exceptional skill leading complex marketing projects
Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
Develop and deliver presentations and trainings for a wide variety of audiences, including sales teams, regional marketing and customers
Ability to lead project scope, budget and schedule to achieve timely completion of project deliverables
Approximately 10% domestic and international travel
Our distributed team of over 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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