Fidelity Investments Sr Manager,Digital Marketing Measurement & Analytics in Boston, Massachusetts

The Expertise We’re Looking For

  • 5 years of relevant digital measurement and analytics experience preferably focused on Onsite Marketing (e.g. banner advertising, A/B & multivariate page-level testing, digital personalized messaging etc.)

  • MBA and advertising agency experience preferred

  • Subject matter expertise in marketing analytics and measurement (digital preferred)

  • Up to date with the latest trends and best practices for digital

  • Specific experience with digital analytics (e.g., digital media measurement, social listening, testing), including hands-on experience with key tools such as Doubleclick, Adobe Analytics, Adobe Target, Adobe Audience Manager, Google Trends, Qualtrics, Clarabridge, BrandWatch (or other tools like them)

  • Outstanding consultative, critical thinking, analytical and communication skills with ability to operate strategically and build effective stakeholder partnerships

  • Proficiency with designing experiments for optimizing digital marketin

The Purpose of Your Role

The Senior Manager, Digital Marketing Measurement and Analytics will be responsible for measuring and optimizing the performance of Fidelity.com (homepage, logout page, navigation bar etc.), as well as advertising and messaging on Fidelity.com. You will partner with marketing business stakeholders, the media agency, and technology to design and measure experiments, report on key metrics to demonstrate how Onsite Marketing is driving customer and business value, and creating executive level presentations that help stakeholders understand effectiveness of the channel and what can be done to better optimize. Your work will be critical to help improve the value driven by Fidelity.com, by optimizing different pages as well as understanding advertising on specific pages.

The Skills You Bring

  • You have the knowledge and expertise to partner with business stakeholders to optimize existing content and uncover new opportunities to improve the value that Onsite Marketing drives to the business

  • You have strong command of digital analytical tools and visualization software to build and administer web analytics dashboards, reports and point out key insights in the data

  • You have digital marketing measurement and analytic experience and know how use tools that enable analytics

  • You operate with a sense of urgency in a fast-paced environment and have great attention to detail and are able to multitask and adapt quickly.

  • You have strong communication skills and a collaborative mindset to be able to work across different areas of the business and effectively convey measurement results

The Value You Deliver

  • You enable the organization to make objective, informed decisions

  • You consult with key stakeholders to help them use data most effectively

  • You lead measurement analytic projects that provide insights to improve Onsite Marketing performance

  • You use leading edge digital analytics, business intelligence and data visualization tools

  • You create executive level presentations to bring out insights clearly and concisely

  • You provide work that enables the firm to drive maximum impact most efficiently

How Your Work Impacts the Organization

The CKSI (Customer Knowledge & Strategic Insights Group) is a centralized research and analytics group with a mission of driving growth and profitability using data and analytics. By being a part of CKSI you and your work are playing a critical role to powering Fidelity’s future.

Company Overview

At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. For information about working at Fidelity, visit FidelityCareers.com

/ Fidelity Investments is an equal opportunity employer. /

Job: *Marketing Analysis

Title: Sr Manager,Digital Marketing Measurement & Analytics

Location: MA-Boston

Requisition ID: 1801134