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Trellix Sr. Manager Growth Marketing, Campaigns in Boston, Massachusetts

Job Title:

Sr. Manager Growth Marketing, Campaigns

Role Overview:

Reporting to the Director of Growth Marketing, you will be responsible for designing and executing multi-channel global demand generation campaigns. As a recognized collaborative leader, you will ensure these different Marketing functions and stakeholders have fully aligned their resources in support of the common business outcome of these global campaigns – growth.

You relish the opportunity to take calculated risks, test new ideas, innovate, and push the boundaries of the art and science of Marketing. Building on your past experiences, you will lead the team to employ the latest advances in Marketing, including Account Based Marketing (ABM.) You have successfully lead change and are a passionate advocate of the success of the entire Marketing organization.

Company Overview:

Trellix is a global company redefining the future of cybersecurity. The company’s open and native extended detection and response (XDR) platform helps organizations confronted by today’s most advanced threats gain confidence in the protection and resilience of their operations. Trellix’s security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com .

About the role:

  • Lead the development and successful execution of global demand generation campaigns across all contributors and stakeholders.

  • Support all routes to market, addressing the unique needs of our Partners.

  • Determine the key KPI targets that provide leading indicators of the trajectory of the growth plan and establish the process for persistent review and adjustment across the campaign team and stakeholders.

  • Identify the highest value customer segments and ensure the global campaigns are precisely targeted to these segments.

  • Ensure the campaign is targeted to the right personas, with the right creative and messaging, with compelling calls-to-action, all while tightly instrumented to inform rapid corrections.

  • Employ the leading-edge practices in Account Based Marketing (ABM.)

  • Identify competitive advantages that support our Growth Marketing strategy and leverage to the fullest.

  • Develop the practice within the campaign team of testing and experimentation to innovate how we drive business growth, customer acquisition, prospect engagement and reduce churn.

  • Orchestrate the delivery of omni-channel campaigns, leveraging all aspects of the marketing mix and the entire spectrum of resources across the Marketing team.

About you:

  • Bring a minimum of 10 years of experience focused on growth through omni-channel marketing

  • Must have experience as an industry influencer

  • Expertly deployed Account Based Marketing (ABM) campaigns

  • Recognized as an innovator in the world of B2B Marketing

  • Possesses mastery of demand generation, delivered with agility

  • Renowned as an excellent cross-functional leader

  • Exceptionally strong analytical capabilities

  • Always curious and up-to-date on the latest in Marketing and Marketing technology

  • Are recognized as an individual living the principles of respect and inclusion every day

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at Trellix to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Pension and Retirement Plans

  • Medical, Dental and Vision Coverage

  • Paid Time Off

  • Paid Parental Leave

  • Support for Community Involvement

We're serious about our commitment to diversity which is why Trellix prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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