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CBRE Sr Business Development Writer in Boston, Massachusetts

Sr Business Development Writer

Job ID




Service line

Advisory Segment

Role type



Los Angeles - California - United States of America, Newport Beach - California - United States of America, Washington - District of Columbia - United States of America, Atlanta - Georgia - United States of America, Chicago - Illinois - United States of America, Boston - Massachusetts - United States of America, New City - New York - United States of America, Dallas - Texas - United States of America, Houston - Texas - United States of America


Seeking a highly self-motivated, seasoned and creative Sr. Writer to join our top-performing national Business Development team. This role will work directly with CBRE’s Advisory & Transaction Services Team (A&T) driving growth for the company by helping craft custom solutions for office, retail and industrial real estate clients. This position will be responsible for developing unique narratives to support business development activity for client proposals and presentations. This role will write content to convey win strategies, team differentiators and ultimately sell our suite of real estate services. They will be responsible for working on moderate to complex proposals and presentations, developing customer-focused, responses. The candidate will write and edit in accordance with company brand standards, use industry-specific terminology and adhere to internal RFP style guide standards as well as apply creative story-telling techniques, research and data.

We need this role to have a highly creative writing skillset, someone who can take boilerplate or standard content and make it come to life. This role will also write and craft messaging for other projects that our team leads within the Occupier platform, as well as copyedit and proof all of our marketing (internal and external) deliverables.

This role will report to the Marketing Director, and work closely with the entire Business Development team, Client Solutions, brokers and leadership. This high-visibility position calls for a confident marketing and business development professional with a creative mind, strong writing skillset, strategic-thinking abilities, project management, analytical, and collaboration skills. The preferred candidate is self-directed and will have vast experience in a deadline driven environment.


Responsible for crafting written content in all aspects of the Business Development realm, mostly including but not limited to client proposals and presentations

Able to understand complex real estate win strategies and solutions to the extent necessary to write and develop written responses

Reviews and analyzes pursuit specifications, and researches and resolves complex issues pertaining to RFP responses or pitch requirements

Writes executive summaries, case studies, communications, professional profiles, and marketing copy where need and required

Partners with Business Development team members with various creative and technical writing requests

Works with Knowledge Manager on proposal language, templates and tools as required in a SharePoint library. Improves pursuit content and contributes to team’s toolkits

Provides proofing, quality control and copy edits for all marketing deliverables before they are submitted

Interviews proposed brokers, project managers, and other team members across the organization to elicit the knowledge required to generate content

Participates in proposal strategy sessions, readiness reviews, kickoff meetings, and daily project needs

Works within Adobe Suite (InDesign, Photoshop), PowerPoint and Word to create and design marketing and presentation materials (limited ask)


No formal supervisory of people, however, serves as lead on business development projects, coordinating all tasks, content and ensuring deadlines are met. May coordinate and assign tasks to co-workers within business unit and/or project.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Bachelor’s degree or equivalent from four-year and minimum of six years of related experience and/or training.

Commercial Real Estate, Marketing and Corporate Communication background a plus.

Experience with proposal writing for Real Estate, Architecture or Engineering a plus.




Excellent written and verbal communication skills. Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to internal clients. Ability to effectively present information. Strong ability to write clearly, concisely, and effectively.


Requires basic knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages.


Ability to comprehend, analyze, and interpret documents and data sets. Ability to solve problems involving several options in situations. Requires intermediate analytical and quantitative skills. Ability to research information when no clear answer is provided. Ability to make coherent inferences from multiple data points and scattered information.


Ability to write RFIs, RFPs, reports, and articles in a pre-designed style and format. Advance skills in Microsoft Office software programs such as Word, Excel and PowerPoint. Intermediate knowledge of InDesign, Photoshop and Illustrator. Intellectual capacity to absorb and translate broad concepts and ideas into clear and logical communications.

Strong organizational and analytical skills.

Ability to provide efficient, timely, reliable and courteous service to internal clients.

Ability to manage multiple projects and deadlines under pressure.

High degree of energy, assertiveness and creativity.

Commitment to collaboration and teamwork.

Unyielding attention to detail.


Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines. Errors in judgment may cause short-term impact to co-workers and supervisor.

CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)