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Wayfair Sr. Associate, Loyalty Marketing in Boston, Massachusetts

<p><em>This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)</em></p>

<p><strong>Who we are</strong></p>

<p>Wayfair is working to build a world-class loyalty program that unlocks deeper, more personal relationships with our millions of customers and cements our position as their preferred destination for home shopping. The loyalty team is responsible for developing and marketing a product that rewards customers for shopping with Wayfair, and incentivizes them to keep coming back, via a bundle of benefits and joyous moments that deliver exceptional value and convenience. Through this offering, we will stimulate repeat purchasing, capture a greater share of spend in the home category, reduce the cost to serve our customers (via a reduced reliance on paid advertising), and establish a new vector for profitable company growth.&nbsp;</p>


<p>This is a team for builders, who are motivated by creating something from nothing and generating tangible impact from their work. It’s a team for scrappy problem-solvers and entrepreneurs, who don’t shy away from challenge, and have the perseverance and creativity to drive game-changing innovations. It’s a team for those who are inspired by working with a diverse set of cross-functional stakeholders and interacting with all the components of Wayair’s leading-edge business operations (from pricing and promotions, to marketing, to technology, to supply chain and customer service). It’s a team for those who are excited to work on a strategic, high-profile initiative with visibility to the highest levels of Wayfair leadership. And it’s a team for the customer-obsessed and the intellectually curious, who will keep asking ‘why’ and ‘how can we improve’ while seeking the data and advanced analytics to drive the strategy forward.&nbsp;</p>

<p><strong>What you’ll do</strong></p>


<li>Manage the day-to-day operating needs of Wayfair’s loyalty program, partnering deeply across numerous cross-functional teams to drive results (Marketing, Creative, Promotions, Product / Engineering, Analytics, and Legal)</li>

<li>Influence and execute the program marketing strategy, launching innovative acquisition and retention campaigns that reach, engage and delight prospective and existing program members</li>

<li>Direct the planning and execution of loyalty events, including members-only sales, early access events, double rewards weeks, sweepstakes, and more</li>

<li>Oversee the content and presentation of key onsite experiences, including the program landing page and sign-up experiences</li>

<li>Produce documentation, training materials, etc. that enable the organization at large to properly manage customer interactions with the program (e.g., service agents, physical store staff, etc.)</li>

<li>Drive continuous improvement in program operations, ingesting feedback from across the business and developing perspective on how and where we can increase the clarity and quality of our customer experience</li>

<li>Maintain industry expertise and synthesize opportunities from market and competitive trends&nbsp;</li>

<li>Identify and pursue new business opportunities, including opportunities to leverage third-party services</li>

<li>Socialize learnings with Wayfair senior leadership via concise, answer-first communications</li>


<p><strong>Who You Are</strong></p>


<li>2+ years of experience, ideally in marketing, business strategy/operations, startup/tech, and/or finance</li>

<li>Strong project management skills - ability to effectively plan and collaborate across functional stakeholders to drive results and “get stuff done”</li>

<li>Ability to independently own and execute solutions to complex problems</li>

<li>Ability to handle multiple priorities, learn quickly, thrive, and have fun in a fast-paced environment</li>

<li>Uncompromising precision and attention to detail</li>

<li>Clear and effective verbal and written communications - ability to leverage data from a multitude of sources to tell a persuasive story, tailor communication style based on the audience, and influence others</li>

<li>Excellent critical thinking and&nbsp; problem solving skills - comfortable getting deep into the data and building a strategy based on data-driven insights</li>

<li>Proficiency in Excel preferred</li>

</ul><div class="content-conclusion"><p><strong>Assistance for Individuals with Disabilities</strong></p>

<p>Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our&nbsp;<a href="" target="_blank">Accomodations for Applicants form</a>.</p>

<p><strong>Need Assistance?</strong></p>

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<div class="p-richtextsection">For more information about applying for a career at Wayfair, visit our <a href="" target="_blank">FAQ page here</a>.&nbsp;</div>












<p><strong>About Wayfair Inc.</strong><br>Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at</p></div>