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Iron Mountain Specialist, Marketing Demand Generation-Remote in Boston, Massachusetts

At Iron Mountain we protect what our customers value most, from the everyday to the extraordinary, while helping them bridge the physical and digital world. Our people have the opportunity to bring their creativity to a workplace that thrives on change. Here, you will be part of a team that doesn’t just embrace what’s exceptional. It creates exceptional.

JOB SUMMARY:

REMOTE

The Mid-Market (MM) segment of Iron Mountain provides solutions to medium-sized businesses (251 to 2500 employees) helping them store, digitize and dispose of their most valuable assets and documents.

As our Manager, MM Demand Generation, you’re a seasoned demand generation leader with expertise and passion for driving strategy, planning and execution of integrated inbound, outbound and cross-sell marketing campaigns that enable you to reach and exceed your marketing KPIs and revenue targets. In this role, you’ll be responsible for the alignment with MM sales leadership in the development and execution of a go-to-market strategy that enables us to fill the sales funnel with new marketing leads and converts these leads to new sales opportunities. To be successful, you’ll need to influence and collaborate at the following levels of the organization: Finance, Field Sales, Inside Sales, Global Marketing, Operations, and Senior & Executive leadership.

If you are passionate about partnering with sales, owning the marketing funnel, and creating and executing marketing programs and initiatives that generate more leads and sales opportunities, then this is the perfect role for you!

Primary Responsibilities Include:

  • Build & execute an annual strategic and tactical demand plan creating leverage and efficiency across MM, driving greater marketing ROI, and managing within the constraints of a budget

  • Drives active awareness of the Iron Mountain brand, messaging, and positioning for MM through marketing programs including but not limited to PR, thought leadership, industry tradeshow/sponsorship, local events, inbound and outbound marketing tactics and cross-sell programs

  • Execute demand generation activities and pipeline acceleration activities for use by the field, and align these activities with local follow-up. Maximizes local marketing opportunities through the use of best practices for sponsorships, key regional events, and promotional marketing efforts.

  • Engages in an active feedback loop with the global marketing leadership team, other Demand Marketing Managers and the Global Marketing Team as a whole

  • Work with global marketing team to improve the quality and effectiveness of integrated inbound and outbound programs with a focus on learning and driving continual improvements to business results

  • Partner with the Global Content Marketing and Product Marketing teams in the content creation process from ideation through production that can be leveraged within our inbound, outbound, social, customer and nurture programs

  • Align with Customer Marketing in the creation and execution of programs, tactics and communications that enable us to expand our customer relationships and drive cross-sell activity

  • Optimize our lead nurturing processes through digital, email, content, and social channels

  • Development of a social media strategy and efforts for MM including blog and twitter posts

  • Assess and own performance management of our MM demand tactics analyzing the ROI of our investments, projection of lead volumes and communication of the results with both sales and marketing

  • Partner with Global Marketing (Demand, Content, Product Marketing, Marketing Automation, Digital and Customer), PR & Communications, Employee Communications, Sales, Field Ops, Sales Enablement and Product Management

Qualifications/Requirements Include:

  • You’re passionate about driving results thru inbound, outbound and customer marketing and understand the tight alignment needed with different teams

  • Creativity to design engaging campaigns and tactics

  • Sense of humor and willingness to take risks and potentially fail and learn from these failings

  • Experience with managing and executing both inbound and outbound demand generation programs

  • Experience with web marketing, SEO and content creation and optimization for online lead generation and conversion

  • Critical thinking, problem solving and analytical skills

  • Ability to lead by example and work collaboratively to achieve cross-team objectives

  • Small and medium business marketing experience a plus

  • Bachelor’s degree in business, marketing, or communications or equivalent experience, MBA Preferred

  • At least 5+ years of previous marketing experience with at least 1-2 years in an B2B marketing capacity

  • Proficiency with Eloqua v9 and v10, Salesforce.com

  • Knowledge of the Sirius Decisions Waterfall and related terminology: marketing-qualified lead (MQL), sales-qualified lead (SQL), etc.

Category: Marketing Group

Iron Mountain is committed to a policy of equal employment opportunity. We recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law.

To view the Equal Employment Opportunity is the Law posters and the supplement, as well as the Pay Transparency Policy Statement, CLICK HERE

Requisition: J0024142

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